Media Relations in the 21st Century
(First Edition)
©2016, 138 pages
Paperback list price: $118.95
Cognella Direct Ebook: $92.95
You save $26 (22%)
Learn about all formats available for adoption
Bookstore Managers: contact orders@cognella.com to place an order
Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.
The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.
All this information is examined in the context of how relationships between journalists and public relations practitioners have been in the past, are today, and may need to change in the future especially in the light of technological development and innovation.
Filled with analysis and clear recommendations for best professional practices, Media Relations in the 21st Century has been developed for introductory courses in public relations or journalism.
The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.
All this information is examined in the context of how relationships between journalists and public relations practitioners have been in the past, are today, and may need to change in the future especially in the light of technological development and innovation.
Filled with analysis and clear recommendations for best professional practices, Media Relations in the 21st Century has been developed for introductory courses in public relations or journalism.
Daniel Walsch joined the faculty of George Mason University after earning his Ph.D. in communication. Dr. Walsch is an accredited public relations professional and has served the university as director of media relations, press secretary, and executive director of university relations. He teaches public relations and writing for the media.
Other Cognella titles by Daniel Walsch:Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
||
|
$92.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
|
$106.95
Shipping Included! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
||
|
Inclusive Access Available!
|
Ebook 978-1-5165-5873-5 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
| $118.95 | Paperback 978-1-63487-140-2 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| See more options | ||
| Other Formats Talk to a rep for details |
Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
