Marketing

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  1. Behind the Manipulation
    The Art of Advertising Copywriting (Second Edition)
    By William Barre
    ISBN 978-1-5165-3200-1
    Paperback ©2019
  2. Cultural Influences on Global Marketing
    (First Edition)
    Constantine G. Polychroniou
    ISBN 978-1-5165-3632-0
    Paperback ©2019
  3. Developing an Integrated Marketing Plan
    (Second Edition)
    Eric Stewart Harvey
    ISBN 978-1-5165-2091-6
    Paperback ©2019
  4. From Data to Decision
    A Handbook for the Modern Business Analyst (First Edition)
    Marco Vriens, Song Chen, and Chad Vidden
    ISBN 978-1-5165-2063-3
    Paperback ©2019
  5. Marketing Fundamentals for Future Professionals
    (Version 1.1)
    Bruce Robertson
    ISBN 978-1-5165-3847-8
    Paperback ©2019
  6. Principles of Advertising
    Understanding the Modern Advertising Ecosystem (First Edition)
    Edited by Barry Strauber
    ISBN 978-1-5165-2351-1
    Paperback ©2019
  7. Public Relations Strategies and Tactics
    (First Edition)
    Edited by Kristie Byrum
    ISBN 978-1-5165-3661-0
    Paperback ©2019
  8. The Fundamentals of Public Relations
    What it is and How to Do it Well (Second Edition)
    By Dr. Joseph Harasta, APR
    ISBN 978-1-5165-3650-4
    Paperback ©2019
  9. Viral Media
    A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals (First Edition)
    Written by Dr. Paul Fornelli and Jody Mahler; Edited by Dr. Paul Fornelli
    ISBN 978-1-5165-9056-8
    Paperback ©2019
  10. Writing and Reporting the News for the 21st Century
    The Speed at Which We Travel (First Edition)
    Yumi Wilson, Gina Baleria, and Grace M. Provenzano
    ISBN 978-1-5165-2678-9
    Paperback ©2019
  11. Brief, Concise, and Clear
    The Basics of Writing for Public Relations and Communications (Revised First Edition)
    Edited by Andrew Corner
    ISBN 978-1-5165-2470-9
    Paperback ©2018

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