Marketing

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  1. Behind the Manipulation
    The Art of Advertising Copywriting (Second Edition)
    By William Barre
    ©2019
  2. From Data to Decision
    A Handbook for the Modern Business Analyst (First Edition)
    Marco Vriens, Song Chen, and Chad Vidden
    ©2019
  3. Color
    The Secret Influence (Fourth Edition)
    Cherie Fehrman and Kenneth Fehrman
    ©2018
  4. The New Global Marketing
    Local Adaptation for Sustainability and Profit (Second Edition)
    Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
    ©2018
  5. Writing Winning Proposals
    Public Relations Cases (Third Edition)
    Rebecca A. Gilliland and Thomas R. Hagley
    ©2018
  6. Country and Region Factbook
    (Supplemental Materials - First Edition)
    Written and edited by Johny K. Johansson and Michael T. Furick
    ©2017
  7. International Marketing
    Winning in the New Global Economy (First Edition)
    Edited by Christopher L. Myers
    ©2021
  8. Public Relations
    A Guide to Strategic Communication (Second Edition)
    By Young Joon Lim
    ©2021
  9. The Business of Marketing Research
    (First Edition)
    Marco Vriens, Douwe Rademaker, and Rogier Verhulst
    ©2021
  10. Contemporary Product Development
    A Focus on Innovation (First Edition)
    Keith Edmund Ferguson, John Sztykiel, and Moss Ingram
    ©2020
  11. Social Media Marketing
    (First Edition)
    Eric Stewart Harvey
    ©2020

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