Marketing

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  1. Brief, Concise, and Clear
    The Basics of Writing for Public Relations and Communications (Revised First Edition)
    Edited by Andrew Corner
    ISBN 978-1-5165-2470-9
    Paperback ©2018
  2. Color
    The Secret Influence (Fourth Edition)
    Cherie Fehrman and Kenneth Fehrman
    ISBN 978-1-5165-2572-0
    Paperback ©2018
  3. Navigating Visual Culture
    Theoretical Perspectives on Visual Media (First Edition)
    Amy Mattson Lauters
    ISBN 978-1-5165-0836-5
    Paperback ©2018
  4. Poised to Respond
    A Practical Introduction to Public Relations (Second Edition)
    By Brian C. Sowa
    ISBN 978-1-5165-0654-5
    Paperback ©2018
  5. The Comprehensive Public Relations Reader
    Function and Practice (First Edition)
    Bob “Pritch” Pritchard, M.A., APR, Fellow PRSA and Jensen Moore, Ph.D.
    ISBN 978-1-5165-0871-6
    Paperback ©2018
  6. The New Global Marketing
    Local Adaptation for Sustainability and Profit (Second Edition)
    Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
    ISBN 978-1-5165-2707-6
    Paperback ©2018
  7. Writing Winning Proposals
    Public Relations Cases (Third Edition)
    Rebecca A. Gilliland and Thomas R. Hagley
    ISBN 978-1-5165-1636-0
    Paperback ©2018
  8. Country and Region Factbook
    (Supplemental Materials - First Edition)
    Written and edited by Johny K. Johansson and Michael T. Furick
    ISBN 978-1-5165-0803-7
    ©2017
  9. Developing an Integrated Marketing Plan
    (First Edition)
    Eric Stewart Harvey
    ISBN 978-1-63487-925-5
    Paperback ©2017
  10. Marketing Fundamentals for Future Professionals
    (First Edition)
    Bruce Robertson
    ISBN 978-1-63487-591-2
    Paperback ©2017
  11. Overchoice
    Too Much to Choose From, Too Little Time (First Edition)
    By Christian Gilde and Fredrick M. Chilson
    ISBN 978-1-63487-442-7
    Paperback ©2017
  12. Principles of Marketing
    (First Edition)
    By Chris Samfilippo
    ISBN 978-1-5165-0111-3
    Paperback ©2017

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