Organizational Spokesmanship
So You Want to Become a Press Secretary
©2014, 134 pages
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The organizational spokesman has come to fill a vital need in a culture that values a sense of connection between those who provide services and those who seek them. It is the skilled organizational spokesman who maintains this connection, most often in a highly visible way.
Organizational Spokesmanship draws on research and insights from professionals to discuss the functions of the organizational spokesman from a range of perspectives. Each of the chapters focuses on a specific aspect of the role to help readers understand and appreciate the skills and challenges. Case studies give readers the opportunity to see how the target skills and functions are manifested in the real world.
Topics covered in the text include the need for an organizational spokesman, agenda-building and persuasion, crisis communications, the natures of the audience and the media, commercial and political speech, and defamation and libel.
Each chapter features an interview with a professional, which serves to demonstrate the range of the field in both the private and public sectors.
Organizational Spokesmanship is an ideal text for communication courses and media courses.
Organizational Spokesmanship draws on research and insights from professionals to discuss the functions of the organizational spokesman from a range of perspectives. Each of the chapters focuses on a specific aspect of the role to help readers understand and appreciate the skills and challenges. Case studies give readers the opportunity to see how the target skills and functions are manifested in the real world.
Topics covered in the text include the need for an organizational spokesman, agenda-building and persuasion, crisis communications, the natures of the audience and the media, commercial and political speech, and defamation and libel.
Each chapter features an interview with a professional, which serves to demonstrate the range of the field in both the private and public sectors.
Organizational Spokesmanship is an ideal text for communication courses and media courses.
Daniel Walsch joined the faculty of George Mason University after earning his Ph.D. in communication. Dr. Walsch is an accredited public relations professional and has served the university as director of media relations, press secretary, and executive director of university relations. He teaches public relations and writing for the media.
Other Cognella titles by Daniel Walsch:Formats and Bulk Order Pricing for Confirmed Adoptions
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook. |
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Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase. |
| $81.95 | Paperback 978-1-62131-901-6 |
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Inclusive Access Ebook 978-1-5165-5946-6 |
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| $163.95 | Hardcover 978-1-5165-5265-8 |
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