Business Strategy

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  1. How Business Works
    Making Profits, Taking Risks, and Creating Value in a Global Economy (Tenth Edition)
    By Robert S. Kemp, Adam Kemp, and Kelley Kemp
    ©2020
  2. Behind the Manipulation
    The Art of Advertising Copywriting (Second Edition)
    By William Barre
    ©2019
  3. From Data to Decision
    A Handbook for the Modern Business Analyst (First Edition)
    Marco Vriens, Song Chen, and Chad Vidden
    ©2019
  4. Comprehensive Business Law
    (Second Edition)
    Michael Bootsma, Michael Thieme, Charles Damschen, Sophia Harvey, Craig Nierman
    ©2018
  5. Management Accounting
    A Business Planning Approach (Second Edition)
    Noah P. Barsky and Anthony H. Catanach, Jr.
    ©2018
  6. The New Global Marketing
    Local Adaptation for Sustainability and Profit (Second Edition)
    Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies
    ©2018
  7. Writing Winning Proposals
    Public Relations Cases (Third Edition)
    Rebecca A. Gilliland and Thomas R. Hagley
    ©2018
  8. Country and Region Factbook
    (Supplemental Materials - First Edition)
    Written and edited by Johny K. Johansson and Michael T. Furick
    ©2017
  9. Public Relations
    A Guide to Strategic Communication (Second Edition)
    By Young Joon Lim
    ©2021
  10. Business Calculus
    Backward and Forward (First Edition)
    Michel Mallenby and James W. Carlson
    ©2020
  11. Leadership's 4th Evolution
    Collaboration for the 21st Century (First Edition)
    Edward M. Marshall, Ph.D.
    ©2020
  12. Acting Strategically, Thinking Critically
    Concepts, Cases, and Tools for Business Students (Second Edition)
    By Michael J. Merenda, Ph.D.
    ©2019

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