What's the Story?

The Art of Writing and Communication (Second Edition)
Edited by Beth Jannery and Daniel Walsch
©2019, 194 pages

Paperback list price: $67.95

Cognella Direct: $53.95

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What's the Story?

In stock

$48.95

Summary
    Today’s world requires professionals to write successfully across a variety of media, encompassing everything from public relations to Twitter accounts. What’s the Story? provides students with a comprehensive overview of different genre writing skills and prepares them to write successfully in the working world.

    The book offers a general introduction to effective communication and good writing and helps students understand that what is considered good writing differs based on the context, audience, and purpose. Specific writing styles and skills are explored in separate chapters dealing with print media, public relations, broadcast media, online journalism, and social media.

    What's the Story? also addresses writing specifically for the job market and points students toward essential style resources. It can be used in writing, journalism, and communication courses.

    Beth Jannery holds a master’s degree in broadcast journalism from Boston University. She works for the Advanced Media team at Raytheon, a defense and cyber security company. Beth Jannery was the director of the journalism program at George Mason University and is the author of several non-fiction books.
    Daniel Walsch joined the faculty of George Mason University after earning his Ph.D. in communication. Dr. Walsch is an accredited public relations professional and has served the university as director of media relations, press secretary, and executive director of university relations. He teaches public relations and writing for the media.
    Other Cognella titles by Daniel Walsch:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $53.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $48.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $61.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $67.95 Paperback
    978-1-5165-1620-9
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $33.98
    Best Value!
    Inclusive Access Ebook
    978-1-7935-0025-0
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
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    $50.96 Ebook
    978-1-7935-0025-0
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive an instructor manual.