The International Management Reader
Essential Articles on Global Business
(First Edition)
©2022, 296 pages
Paperback list price: $119.95
Cognella Direct Ebook: $92.95
You save $27 (23%)
Learn about all formats available for adoption
Bookstore Managers: contact orders@cognella.com to place an order
Cognella Active Learning
is available with this title.
Learn More
The book features 14 chapters with each presenting a key topic on doing business globally. Each chapter includes an introduction, pre-reading questions, an article, post-reading questions, and a summary of important takeaways. Students learn about potential barriers to expanding business in a new country, the positive and negative impacts of governmental policies on global business, the importance of researching cultural factors when interacting with international clients and investors, and the critical roles of strategic planning and risk consideration. Additional chapters address global entry strategies, corporate citizenship, and the positive and negative aspects of an international career.
Developed to showcase the myriad opportunities available to students in global management and to provide them with the foundational knowledge they require within the field, The International Management Reader is an exemplary resource for courses in global business.
Jack Hopkins is a lecturer in the Department of Management in the Raymond J. Harbert College of Business at Auburn University. He holds a M.B.A. in marketing from the University of Rhode Island and a M.A. in international relations from the University of Notre Dame. His research focuses on strategic management, entrepreneurship, and international business, and his corporate experience covers a wide range of global business activities, including the introduction and marketing of millions of units of products such as cellular phones, pagers, chips, and consumer electronics, among others. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing.
Other Cognella titles by Jack Hopkins:Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for International Management includes:
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for International Management includes:
- 14 chapter review exercises
- 2 study guide assignments
- 2 map exercises
- 2 comprehensive exams
- 14 video URLs
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
||
|
$92.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
|
$107.95
Shipping Included! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
| $29.95 | Standalone Cognella Active Learning | Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
||
|
Inclusive Access Available!
|
Ebook 978-1-7935-5778-0 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
| $119.95 | Paperback 978-1-7935-2005-0 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| $119.95 | Paperback + Cognella Active Learning Code 978-1-7935-8177-8 |
Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase. |
| See more options | ||
| Other Formats Talk to a rep for details |
Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
| $29.95 | Standalone Cognella Active Learning Talk to a rep for ISBN details |
Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase. |
Adopting instructors will receive chapter PowerPoints.
