The Business Communication Workbook
Paperback list price: $143.95
Cognella Direct Ebook: $102.95
You save $41 (28%)
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Cognella Active Learning
is available with this title.
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The text is broken into four units: Foundations, Formats, Preparing to Apply for a Job, and Team Work and Presentations. In the first unit, students learn about networking, the various elements of written communication, and the fundamentals of professional writing. The second unit teaches students how to write successful letters, memos, and emails, as well as how to deliver bad news and conduct themselves in business meetings. In the third unit, students learn how to effectively apply for a job, with lessons dedicated to LinkedIn, references and resumes, job application letters, and basic interviewing skills. The final unit provides information on working in teams and giving presentations.
The second edition features new readings that address business manners and anchoring in conversation, business writing for relationships, active listening, emotional intelligence, and more.
The Business Communication Workbook is well suited for undergraduate courses in business communication and communication.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for Business Communication Strategies includes:
- 17 skill-building activities
- 15 interactive videos
- 7 discussion topics, assignments, and more!
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$102.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
$126.95
Shipping Included! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
$44.95 | Standalone Cognella Active Learning | Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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Inclusive Access Available!
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Ebook 979-8-8233-4174-5 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
$143.95 | Paperback 979-8-8233-3399-3 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
$143.95 | Paperback + Cognella Active Learning Code 979-8-8233-4974-1 |
Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase. |
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Other Formats Talk to a rep for details |
Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
$44.95 | Standalone Cognella Active Learning Talk to a rep for ISBN details |
Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase. |