Active Learning

The Business Communication Workbook

Skills and Strategies for the Working World (Second Edition)
Written and edited by Emily Goenner Munson
©2024, 316 pages

Paperback list price: $143.95

Cognella Direct Ebook: $102.95

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The Business Communication Workbook

In stock

$102.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    The Business Communication Workbook: Skills and Strategies for the Working World introduces students to the critical business communication skills they need to succeed in the working world. Filled with relevant readings and related activities, students are encouraged to study the ins and outs of successful business communication and then practice what they’ve learned.

    The text is broken into four units: Foundations, Formats, Preparing to Apply for a Job, and Team Work and Presentations. In the first unit, students learn about networking, the various elements of written communication, and the fundamentals of professional writing. The second unit teaches students how to write successful letters, memos, and emails, as well as how to deliver bad news and conduct themselves in business meetings. In the third unit, students learn how to effectively apply for a job, with lessons dedicated to LinkedIn, references and resumes, job application letters, and basic interviewing skills. The final unit provides information on working in teams and giving presentations.

    The second edition features new readings that address business manners and anchoring in conversation, business writing for relationships, active listening, emotional intelligence, and more.

    The Business Communication Workbook is well suited for undergraduate courses in business communication and communication.

    Emily Goenner Munson earned her B.A. in English literature from St. Cloud State University and her M.A. in English literature from University of Nebraska, Lincoln. She is an assistant professor of business communications at St. Cloud State University. Her research interests include teaching effective writing, active learning in the classroom, and the scholarship of teaching and learning.
    Other Cognella titles by Emily Carlson Goenner:

    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Business Communication Strategies includes:

    • 17 skill-building activities
    • 15 interactive videos
    • 7 discussion topics, assignments, and more!
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    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $102.95
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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available.
    $126.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included.
    $44.95 Standalone Cognella Active Learning Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook.

    Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25%

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    $143.95 Paperback
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    $143.95 Paperback + Cognella Active Learning Code
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    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase.
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    Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $44.95 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.