Statistical Thinking through Media Examples
Paperback list price: $109.95
Cognella Direct Ebook: $92.95
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Written in accessible language, the book begins by discussing the importance of learning how to assess the quality of research results presented by the media. This understanding creates an essential context for the following chapters on questioning study design, including polls and surveys. The remaining chapters explain the foundational concepts—probability, reasoning with variation in data, confidence intervals, hypothesis testing, and linear regression—through media examples. Students also learn how hypothesis testing can be misused and manipulated by researchers to provide a desired result.
The third edition features contemporary media examples and related research findings on a variety of issues, including hydroxychloroquine and COVID-19, the effectiveness of mask recommendations, vaccine hesitancy and COVID-19, the inaccuracies of poll projections in swing states during the 2020 election, obesity and COVID-19, racial inequality, and climate change.
Statistical Thinking through Media Examples is an ideal primary textbook for any course that deals with introductory statistics, particularly those in the health and social sciences, journalism, and business.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$92.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
$99.95
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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Inclusive Access Available!
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Ebook 978-1-7935-6464-1 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
$109.95 | Paperback 978-1-7935-4196-3 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
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Other Formats Talk to a rep for details |
Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
Watch Anthony Donoghue talk about the third edition of Statistical Thinking through Media Examples. He discusses why he created the textbook, as well as how he uses the book in his own classroom and the resources available to adopting instructors.