So You Want to Be on Air?

A Guide to Anchoring, Hosting, Voice-overs, and More (First Edition)
May Lee
©2024, 172 pages

Paperback list price: $74.95

Cognella Direct Ebook: $64.95

You save $10 (13%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize So You Want to Be on Air?

* Required Fields

Your Customization
cover--152594262183655-1B-URT
So You Want to Be on Air?

In stock

$64.95

Summary
    So You Want to Be on Air? A Guide to Anchoring, Hosting, Voice-overs, and More introduces readers to the most important components a dynamic on-air personality must have, including voice, body language, being on-camera, and appearance. The text underscores how each element requires dedicated training, consistent practice, and the ability to adapt and adjust at a moment’s notice.

    Opening chapters emphasize one’s voice as a tool and provide helpful strategies for analyzing your voice, finding your range, dialing in your posture, working with scripts, and delivering different types of stories. Additional chapters help readers master body language and facial features within different contexts such as behind the desk or on location. Readers learn how to deal with distractions, how to read a teleprompter, and how to cultivate on-air looks that are appropriate for a variety of situations. Dedicated chapters offer tips and tricks for anchoring the news, delivering entertainment news, being a talk show host, and being a podcaster. Citizen journalism and creating a sizzle reel are covered. Each chapter features opening vignettes, warm-up exercises/reflections, tips from pros, and Watch, Listen, Learn, Try sections to enrich the learning experience and help students put what they read into practice.

    An essential guide, So You Want to Be on Air? is an exemplary resource for courses and programs in broadcast journalism and on-air communication.

    May Lee is an award-winning broadcast journalist who has been both a U.S.-based and international anchor, host, correspondent, and producer. At the start of 2020, Lee’s production company launched “The May Lee Show” (now known as “Shoes Off Inside”), a vodcast focused on Asian and Asian American issues. She is an adjunct instructor within the University of Southern California Annenberg School of Communication and Journalism. Lee is the author of May Lee Live and In Person: It All Begins with Passion.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $64.95
    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available.
    $71.95
    Shipping Included!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included.

    Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25%

    Inclusive Access Available!
    Ebook
    979-8-8233-3255-2
    We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details.
    $74.95 Paperback
    978-1-7935-5571-7
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    Other Formats
    Talk to a rep for details
    Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.