Public Relations Ethical Leadership
Format: Interactive Ebook. This product allows students to read the text of each chapter and engage with learning activities all within a single system.
List price: $84.95
Cognella Direct : $70.95
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The interactive ebook format allows students to read the text of each chapter and engage with digital learning activities—including skill-builder questions, quizzes, and scenarios—all within a single system.
The ebook is structured around the tenets of ethical behavior in public relations, discussing leadership styles, followership, team management, and the importance of ethical codes. It details how public relations should navigate ethical philosophies from duties to consequences, character to context. Central to the discussion is emphasis on the complex interplay between values, ethical promises, and the decision-making processes that inform the cultivation of trust and the professional's public pledge.
Public Relations Ethical Leadership is an ideal resource for courses and programs in public relations, communication, and ethics.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$70.95
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Publisher Direct Interactive Ebook | Publisher Direct Interactive Ebooks are accessible immediately after purchase. The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities all within a single system. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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$84.95 | Interactive Ebook Access Code | The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities all within a single system. |
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