Oral Communication
A Lecture Guide
(First Edition)
©2019, 72 pages
Paperback list price: $53.95
Cognella Direct Ebook: $47.95
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Oral Communication: A Lecture Guide provides students with a comprehensive yet accessible guide to effective communication and public speaking. The texts help readers understand their role, as well as the role of their audience, during the communication process. With this new knowledge, students learn how to present concepts and share ideas with confidence and efficacy.
The book begins by introducing students to the concept of communication, highlighting that communication is a complicated, shared process that is composed of many variables and elements. Proceeding chapters teach readers how to prepare for a public address, organize a presentation to achieve maximum audience understanding and impact, and strategically practice the delivery of a speech. Additional topics include the disadvantages of memorizing a speech word-for-word, the impact of nonverbal communication on an address, and the advantages and disadvantages of different types of speeches or presentations. The text closes with a chapter dedicated to presentational aids and how their correct use can maintain audience engagement and increase understanding.
Oral Communication is ideal for undergraduate courses in public relations, broadcast and radio journalism, and communication studies.
The book begins by introducing students to the concept of communication, highlighting that communication is a complicated, shared process that is composed of many variables and elements. Proceeding chapters teach readers how to prepare for a public address, organize a presentation to achieve maximum audience understanding and impact, and strategically practice the delivery of a speech. Additional topics include the disadvantages of memorizing a speech word-for-word, the impact of nonverbal communication on an address, and the advantages and disadvantages of different types of speeches or presentations. The text closes with a chapter dedicated to presentational aids and how their correct use can maintain audience engagement and increase understanding.
Oral Communication is ideal for undergraduate courses in public relations, broadcast and radio journalism, and communication studies.
Gail-Ann G. Greaves-Venzen is an associate professor of communication studies in the Department of Journalism and Communication Studies at Long Island University. She is the director of forensics and the former chair of the Communication Studies Department. She is also an adjunct professor at Pace University and Medger Evers University and the founder of and a consultant at Nnaliag International Marketing. In addition she is a co-founder of Miklah Scrubs LLC. Dr. Greaves-Venzen earned her doctoral degree in rhetoric and intercultural communication from Howard University. Her research focuses on political commentary Calypso music, Caribbean, American, and African culture, intercultural communication, and rhetoric.
Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$47.95
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Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
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$54.95
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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Inclusive Access Available!
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Ebook 978-1-5165-7392-9 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
| $53.95 | Paperback 978-1-5165-2974-2 |
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