Global Strategy
Taking Your Life and Your Company Where They Need to Go!
(First Edition)
©2026
Format: Interactive Ebook. This product allows students to read the text of each chapter and engage with learning activities all within a single system.
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Global Strategy: Taking Your Life and Your Company Where They Need to Go! underscores the significance of strategic leadership within the global business environment, detailing how strategic decisions shape the sustainability and success of international enterprises. The interactive ebook dissects the underpinnings of strategy development and application through the contexts of well-known corporations like Starbucks, The Walt Disney Company, and JCPenney, tracing their ascensions from humble beginnings to global prominence.
The interactive ebook format allows students to read the text of each chapter and engage with digital learning activities—including assignments, videos, and skill-building activities—all within a single system.
Focusing on strategies such as the blue ocean strategy, the text provides insight into market creation and the evasion of fierce competition in oversaturated markets. INSEAD professors Kim and Mauborgne's pioneering framework illustrates the differentiation and low-cost approach that businesses can adopt to develop new demand and unhinge from conventional market competition. The book further explores sustainability, balancing profitability with environmental consciousness, and corporate social responsibility.
Global Strategy is well-suited for courses in strategic management, international business, and entrepreneurship. Through engagement with the material, students gain proficiency in industry analysis, strategy formation, operational frameworks, and practical applications of corporate innovation.
The interactive ebook format allows students to read the text of each chapter and engage with digital learning activities—including assignments, videos, and skill-building activities—all within a single system.
Focusing on strategies such as the blue ocean strategy, the text provides insight into market creation and the evasion of fierce competition in oversaturated markets. INSEAD professors Kim and Mauborgne's pioneering framework illustrates the differentiation and low-cost approach that businesses can adopt to develop new demand and unhinge from conventional market competition. The book further explores sustainability, balancing profitability with environmental consciousness, and corporate social responsibility.
Global Strategy is well-suited for courses in strategic management, international business, and entrepreneurship. Through engagement with the material, students gain proficiency in industry analysis, strategy formation, operational frameworks, and practical applications of corporate innovation.
Alan Lerchbacker is the president and CEO of F&A International. He is a professor at the University of San Diego Knauss School of Business and in the College of Business Administration at California State University San Marcos. He has extensive experience in executive management, strategic planning and growth initiatives, financing mergers and acquisitions, and expanding markets and growth strategies. His education background includes a Director Certification from UCLA, Anderson School of Business; an EMBA from Claremont University, Peter Drucker School of Business; an MSME from Naval Postgraduate School; and a BSME from the U.S. Naval Academy, Annapolis.
Other Cognella titles by Alan Lerchbacker:Formats and Bulk Order Pricing for Confirmed Adoptions
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Publisher Direct Interactive Ebook | Publisher Direct Interactive Ebooks are accessible immediately after purchase. The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities all within a single system. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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| $64.95 | Interactive Ebook Access Code | The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities all within a single system. |
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