Brand Marketing
(First Edition)
©2025, 192 pages
Paperback list price: $77.95
Cognella Direct Ebook: $66.95
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Through a collection of curated readings and narratives written by practitioners in the field, Brand Marketing introduces readers to crucial aspects of modern-day marketing and decision-making. In sharing real-world stories and examples from veteran marketers, readers are invited to benefit from their vast knowledge and experiences, including successes as well as situations that did not go as planned but provided learning opportunities and future breakthroughs.
The text addresses a broad spectrum of marketing topics from the basics of SWOT analysis to nuanced discussions of global branding and sustainability in marketing. It presents insights into the dynamic global economy, strategies employed by major companies like Apple, the evolution of product development, segmentation, and critical marketing tools such as AI and CRM. It discusses supply chain management's influence on branding, pricing strategies, and the future of retail considering current market trends.
Brand Marketing is suitable for courses in marketing principles, strategic marketing, and brand management. The topics discussed within the text make it a meaningful resource for students who aim to understand the multi-faceted marketing landscape as shaped by seasoned professionals and contemporary case studies.
The text addresses a broad spectrum of marketing topics from the basics of SWOT analysis to nuanced discussions of global branding and sustainability in marketing. It presents insights into the dynamic global economy, strategies employed by major companies like Apple, the evolution of product development, segmentation, and critical marketing tools such as AI and CRM. It discusses supply chain management's influence on branding, pricing strategies, and the future of retail considering current market trends.
Brand Marketing is suitable for courses in marketing principles, strategic marketing, and brand management. The topics discussed within the text make it a meaningful resource for students who aim to understand the multi-faceted marketing landscape as shaped by seasoned professionals and contemporary case studies.
Christopher L. Myers is an independent marketing consultant, an innovator/creator of a real-time information platform to help the special needs community called ReAbility (www.dreamscapereability.org), and an adjunct marketing professor at the University of Memphis. He holds a M.B.A. in international marketing from Thunderbird School of Global Management at Arizona State University and a B.A. in political science and business from The George Washington University. Myers is the author of 13 books, including Brand Marketing.
Other Cognella titles by Christopher L. Myers:Formats and Bulk Order Pricing for Confirmed Adoptions
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$66.95
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
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