Writing Winning Proposals

Public Relations Cases (Third Edition)
Rebecca A. Gilliland and Thomas R. Hagley
©2018, 262 pages

Paperback list price: $ 122.95

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Writing Winning Proposals

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    Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners.

    The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.

    Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

    Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corporate public relations, and in the non-profit sector. She is accredited in public relations and earned a doctorate in education with cognates in both public relations and communication studies.
    Thomas R. Hagley is a senior instructor of public relations retired from the University of Oregon’s School of Journalism and Communication. A recipient of the school’s Jonathan Marshall Award for innovative teaching, he has taught more than 50 classes in public relations principles, advanced writing, strategic planning, and campaigns to a total enrollment of more than 1,000 students. His work as an educator was preceded by 30 years of professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer.
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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $122.95 Paperback
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    $99.95 Ebook
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    $196.95 Hardcover
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    $107.45 Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive a sample syllabus which contains an assignment schedule for a semester course and a template for a public relations plan diagram.