Who Am I?

Identity in the Age of Consumer DNA Testing (First Edition)
Anita Kathy Foeman and Bessie Lee Lawton
©2022, 222 pages

Paperback list price: $ 34.95

Cognella Direct Ebook: $27.95

You save $7 (20%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize Who Am I?

* Required Fields

Your Customization
cover-172740059482749-1A-URT
Who Am I?

In stock

$27.95

Summary
    Have you ever wondered about the origins of your ancestors? Are you curious about your ethnicity or race? Have you heard or told stories about your family’s past? Would you like to know the science that can help to uncover some of these mysteries?

    In Who Am I? Identity in the Age of Consumer DNA Testing, communication scholars Anita Kathy Foeman and Bessie Lee Lawton present readers with the most comprehensive and cutting-edge research on DNA and identity construction. They investigate the modern trend of individuals using direct-to-consumer DNA test results to explore and negotiate their personal and social identities. This book explores the numerous misconceptions that exist with regard to race, culture, and ethnicity, and how DNA kits have changed the ways in which race and ethnicity are understood and acted upon in our everyday lives.

    Featuring groundbreaking research, illuminating case studies, and a compelling analysis of what makes us who we are, Who Am I? is an ideal book for courses in identity, diversity, and other social sciences, including intercultural communication, sociology, anthropology, and psychology.

    Anita Kathy Foeman (Ph.D., Temple University) is a professor of communication and media at West Chester University. Dr. Foeman was one of the first in her field to publish on diversity in the workplace as a positive development. Her ongoing research explores diversity in society, including multicultural organizations, families, and people.
    Bessie Lee Lawton (Ph.D., University of Pennsylvania) is a professor of communication and media at West Chester University. Her research focuses on interracial relationships, portrayals of Native Americans on YouTube, cultural aspects of heritage language learners, and pedagogical issues related to teaching general education courses.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $27.95
    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource.
    $36.95
    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    $25.56
    Best Value!
    Inclusive Access Ebook
    978-1-7935-0575-0
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $32.95
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $34.95 Paperback
    978-1-5165-9291-3
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    $31.95 Ebook
    978-1-7935-0575-0
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $56.95 Hardcover
    978-1-5165-7968-6
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Anita Foeman has created a course for Wondrium (formerly Great Courses) related to her 15 years of testing and research in the Department of Communication and Media at West Chester University and her coauthored text, Who Am I? Identity in the Age of Consumer DNA Testing. Visit the course website to watch a trailer for the course and learn more.

    Read the New York Times article “Sigrid Johnson Was Black. A DNA Test Said She Wasn’t.” The article explores the booming trend of DNA testing and the surprising results Johnson receive when she volunteered for Anita Foeman’s study on DNA ancestry tests and ethnic identity.