Transforming Public Relations

Transforming Public Relations: AI and Social Media Strategies is designed to help readers better understand and navigate the discipline of public relations in the digital era. The textbook focuses on the ways in which the emergence and rise of social media and AI have impacted the field. It equips readers with the knowledge they need to succeed in an ever-evolving media landscape.

The book introduces students to the core principles of public relations within the context of the social media landscape and then addresses how the profession has evolved considering these technological developments. Readers learn about evolving communication models, how to leverage AI and social media in public relations research, ethics, and how to guide public perception regarding AI and social media. Additional chapters discuss media relations, corporate relations, crisis communication, government relations, nonprofits, working with celebrities, and more, all while considering essential public relations strategies and the integration of technology.

The third edition not only features this new, key focus, but also fresh images and examples from the most frequently used AI programs (ChatGPT, Google Gemini, and Microsoft Copilot).

A highly valuable guide, Transforming Public Relations helps students prepare for internships and entry-level public relations jobs. It is ideal for courses in advertising, journalism, or marketing, corporate, and strategic communication.