Active Learning

Thinking Like a Researcher

An Engaged Introduction to Communication Research Methods (First Edition)
Jake Harwood
©2020, 442 pages

Paperback list price: $ 94.95

Cognella Direct Ebook: $72.95

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Thinking Like a Researcher

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    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Thinking Like a Researcher: An Engaged Introduction to Communication Research Methods challenges students to assume the role of a researcher to learn how to solve problems and analyze relevant, real-world situations.

    The book presents students with an array of research problems as seen through the eyes of four different types of researchers: a college newspaper staff member; an intern at a city government health agency; a political campaign intern; and a recent college graduate working at a public relations firm. Students adopt these roles and, in doing so, learn how to apply research methods to a specific problem, analyze the resulting data, and produce written research to communicate their findings.

    The text is organized around extended examples that frame pairs of chapters. The first chapter in each pair deals with methods (“What would you do to gather data to answer the question?”) and the second with analysis (“What do you do with the resulting data?”). Throughout, students are prompted to fill in blanks, provide responses, and guess the answers to questions. They learn how to use appropriate and accessible tools to run analyses on real data and cultivate results.

    Featuring a uniquely intuitive and immersive approach, Thinking Like a Researcher is an exemplary textbook for introductory courses in communication research and statistics.

    For a look at the specific features and benefits of Thinking Like a Researcher, visit

    Jake Harwood (Ph.D., University of California at Santa Barbara) is a professor of communication at the University of Arizona, where he teaches courses in research methods and statistics, intergroup communication, communication and music, and intergenerational communication. He is the author of Understanding Communication and Aging and Communication and Music in Social Interaction. He has published more than 100 articles in such journals as Personality and Social Psychology Bulletin, Journal of Communication, and Communication Monographs.
    Other Cognella titles by Jake Harwood:

    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Thinking Like a Researcher includes:

    • 10 original "how-to" videos on working in Google Sheets - topics include mean and standard deviation, chi-square, factorial ANOVA, and more!
    • Resources for working in JASP - 2 Youtube videos, 2 GIFs, and 2 articles.
    See a preview of the content

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    $94.95 Paperback
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    Adopting instructors will receive a sample syllabus that contains a 16-week reading schedule and detailed notes to instructors including suggestions on how to incorporate discussion exercises and a research paper into the course. Adopters will also receive a test bank for each section of the book and a list of research topics, research questions, and a grading rubric.
    “This text is clearly written, begins on day one with significant immersion into significant content, provides ample opportunity for student engagement with the content and places the student into a very valuable mindset of thinking and acting like a researcher. … I think the most valuable overriding asset of this book is treating the students as competent and motivated individuals. The text will challenge the student and I feel the great majority of our undergrads will stand up to the challenge … EXCELLENT!!! I feel we need to get this to press ASAP!! … Best text I have seen written by a communication scholar for communication students!!!”
    Jon Nussbaum, Professor of Communication Arts and Sciences, College of Liberal Arts, The Pennsylvania State University; Past President of the International Communication Association

    “The book is excellent and exactly what undergraduate research methods classes need to get students engaged in the content. … [The single most impressive quality is] Harwood’s ability to explain complex material in a way that will engage the audience way more than any other research methods text book. … I absolutely love the approach he is using and I think it could make a huge difference in the way the students see research methods. …This approach is incredibly helpful in getting students engaged from the start and continuing that engagement throughout.”
    Rick Olsen, Associate Professor and Department Chair, Communication Studies, University of North Carolina-Wilmington