The Media Business

It’s Not a Charitable Function—A Guide to Sales (First Edition)
By Susan De Bonis
©2014, 174 pages

Paperback list price: $ 68.95

Cognella Direct Ebook: $52.95

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The Media Business

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$52.95

Summary
    The Media Business helps students successfully make the transition from academia into the media industry, particularly into careers in sales.

    The book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.

    Each chapter begins with a pre-test, which helps readers identify key concepts and focus their learning. Chapters also include practical exercises that provide opportunities to apply target skills and knowledge, and supplemental resources for additional study.

    Designed to review information from introductory courses, build on it, and show students how their knowledge can be put to use in the real world, The Media Business is written specifically for courses in media sales within a media curriculum, and can be used by broadcasting, journalism, and advertising departments.

    Susan De Bonis earned her Ph.D. in Communications at the University of Tennessee. With 20 years experience in the media industry, she has worked in newspaper, radio, and television including work for the Los Angeles Times, The Atlanta Journal-Constitution and Clear Channel Communications. Dr. De Bonis is currently an assistant professor in the Department of Communication Arts in Multimedia at Georgia Southern University. In 2013 she was nominated for a Peabody Award and a Southeast Regional Emmy student production award for producing live election coverage. She won a 2012 Emmy for a Southeast Regional Student Production, on which she served as a producer.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $52.95
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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.
    $63.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a projected bookstore mark-up of 25%

    $49.56
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    Inclusive Access Ebook
    978-1-5165-6256-5
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $62.95
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $68.95 Paperback
    978-1-62661-142-9
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    $61.95 Ebook
    978-1-5165-6256-5
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $109.95 Hardcover
    978-1-5165-5301-3
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.