Active Learning

The Fundamentals of Public Relations

What it is and How to Do it Well (Second Edition)
By Dr. Joseph Harasta, APR
©2019, 294 pages

Paperback list price: $99.95

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The Fundamentals of Public Relations

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$71.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics.

    After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners.

    The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.

    Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University. He earned his Ed.D. in innovation and leadership at Wilmington University. His research and instruction focuses on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, educational institutions, and for-profit and non-profit organizations. He is accredited in public relations by the Public Relations Society of America and co-created the B.S. in public relations program at Kutztown University. He also established the Kutztown University Public Relations Student Society of America (PRSSA) Chapter.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for The Fundamentals of Public Relations: What it is and How to Do it Well includes:

    • 14 multiple choice chapter quizzes
    • 14 flashcard decks
    • 2 interactive drag-and-drop activities
    • 1 assignment
    See a preview of the content

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $79.95
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $71.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $99.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $99.95 Paperback
    978-1-5165-3650-4
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $49.98
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    Inclusive Access Ebook
    978-1-5165-7328-8
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    $89.95
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    Binder Ready/Loose Leaf
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    $74.96 Ebook
    978-1-5165-7328-8
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    $139.95 Hardcover
    978-1-5165-7240-3
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    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $5.00 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.
    Adopting instructors will receive 14 PowerPoint presentations and a test bank of 14 multiple choice exams (140 questions total); as well as a sample media release assignment.