The Business of Sport

A Sociological, Economical, and Historical Analysis of Sports through the Ages (First Edition)
Adrian J. Tan
©2020, 430 pages

Paperback list price: $112.95

Cognella Direct: $89.95

You save $23 (20%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize The Business of Sport

* Required Fields

Your Customization
cover-41688912081961-1B-URT
The Business of Sport

In stock

$80.95

Summary
    The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages provides students with a comprehensive overview of sports from ancient to contemporary times, chronicling how sports evolved into a multibillion-dollar industry. The book also demonstrates how modern sports, markets, and culture are intrinsically intertwined and constantly influence each other.

    The book is divided into two units. Unit I begins with a chronological discussion of the evolution of sports from religious and martial purposes to a rationally driven industry. It then examines the unique interplay between politics and sports, and religion and sports.

    Unit II focuses on the business aspects of sports with chapters dedicated to the youth sports industry and its role in a culture of consumerism, the college sports industry as a financial resource for colleges and universities, and the sport media industry with regard to mass media systems, athlete representation, and more. Additional topics addresses include the global economics of sports and the Olympics.

    Thoroughly engaging and unique in critical perspective, The Business of Sport is an ideal resource for courses in sports management, sociology, cultural studies, marketing, and psychology.

    Adrian J. Tan is the Sociology Program coordinator at the University of North Texas at Dallas, where he teaches courses in the sociology of sport, sport and masculinity, women and sport, sociological theory, urban sociology, and sport, market, and culture. He holds master’s degrees in sociology and international affairs from Ohio University and a Ph.D. in sociology with specialization in social psychology and ethnic identity from the University of North Texas. Dr. Tan is the author of Humans and the Environment, Million Dollar Muscle, and Changing Relationships.
    Other Cognella titles by Adrian J. Tan:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $89.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $80.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $101.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $112.95 Paperback
    978-1-5165-3421-0
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $56.48
    Best Value!
    Inclusive Access Ebook
    978-1-7935-0115-8
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
    See more options
    $84.71 Ebook
    978-1-7935-0115-8
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.