Strategic Corporate Communication
Paperback list price: $ 82.95
Cognella Direct Ebook: $62.95
You save $20 (24%)
This option is available for professors interested in adopting this textbook for use in a course. Students can purchase textbooks here: store.cognella.com.
This option is available for professors interested in adopting this textbook for use in a course. Your request may be delayed while we validate your status.
Are you confirming an adoption on an instructor’s behalf or looking to confirm pricing and availability? Contact our sales team directly at email@example.com.
Bookstore Managers: contact firstname.lastname@example.org to place an order
The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change.
Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration.
Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions
|Publisher Direct Ebook||Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.|
|Publisher Direct Paperback||These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.|
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%
|Inclusive Access Ebook
|We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.|
||Binder Ready/Loose Leaf
Talk to a rep for ISBN details
|Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.|
|Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.|
|See more options|
|Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.|
|Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.|
Talk to a rep for details
|Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.|
Beth E. Michalec, Lecturer - Corporate Communication, Pennsylvania State University-Lehigh Valley
"I have been needing just this sort of book, that integrates reputational issues with relational ones at the organization level, while also honoring the fact that interorganizational communication is embedded in complex networks. This is an excellent resource for students and their career building. It is so creative! I know my students would LOVE the insights and guidance."
Marya L. Doerfdel, Professor of Communication, Rutgers University
"This is a strategic communication book that will engage students with contemporary case studies. Each chapter applies knowledge, skill, and theory in a concise yet comprehensive manner. The authors focus on priorities for today's industry while connecting theory in an applied manner. This book is perfect for a communication studies curriculum as it seamlessly discusses ethics, leadership, organizational change, and interpersonal communication."
Angela M. Corbo, Ph.D., Chair of Communication Studies, Associate Professor, Widener University
"I believe students who use this textbook will receive both a strong understanding of essential corporate communication concepts and a clear vision of how to apply those concepts both personally and for the organizations for which they work. It's exactly what I've been looking for! Bravo, Professors Brinkert and Chewning! Bravo!"
Elizabeth Williams, Director of Undergraduate Studies, Associate Professor, Colorado State University