Strategic Communication Research Methods
(First Edition)
©2021, 316 pages
Paperback list price: $ 94.95
Cognella Direct Ebook: $72.95
You save $22 (23%)
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Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Strategic Communication Research Methods, Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage.
Other Cognella titles by Marianne Dainton:Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for Strategic Communication Research Methods includes:
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.
The Cognella Active Learning content for Strategic Communication Research Methods includes:
- 12 decks of digital flashcards featuring key terms and concepts
- 12 PowerPoint presentations
- 12 chapter quizzes with automated feedback
- 12 interactive chapter review activities built from the end-of-chapter questions in the textbook
To see a full demo, please email us and one of our adoption specialists will follow up with you.
Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$72.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available. |
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$85.45
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping. |
| $29.95 | Standalone Cognella Active Learning | Cognella Active Learning provides dynamic online content within a custom digital learning environment. Free with purchase of textbook or ebook. |
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25% |
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$68.76
Best Value! |
Inclusive Access Ebook 978-1-7935-0422-7 |
We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. |
| $94.95 | Paperback 978-1-5165-4350-2 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| $94.95 | Paperback + Cognella Active Learning Code Talk to a rep for ISBN details |
Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase. |
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| $85.95 | Ebook 978-1-7935-0422-7 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up. |
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$86.95 |
Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase. |
| $152.95 | Hardcover 978-1-5165-7819-1 |
Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers. |
| $85.45 | Other Formats Talk to a rep for details |
Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. |
| $29.95 | Standalone Cognella Active Learning Talk to a rep for ISBN details |
Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase. |
Adopting instructors will receive PowerPoint presentations, one for each chapter of the textbook; test banks, a mixture of multiple choice and short response format; an answer manual for the end-of-chapter activities; and two sample syllabi.
