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Strategic Communication Research

(First Edition)
Marianne Dainton and Pamela J. Lannutti
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Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferrable skills and the relevant application of knowledge.

Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.

Straightforward, accessible, and highly practical, Strategic Communication Research helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.

Pamela J. Lannutti (Ph.D., University of Georgia) is a professor of communication at La Salle University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.
Other Cognella titles by Marianne Dainton:

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Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

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Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
$68.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

Bookstore Pricing (MSRP)

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Binder Ready/Loose Leaf
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Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
$94.95 Paperback
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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Inclusive Access Ebook
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$71.21 Ebook
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
$152.95 Hardcover
Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
Other Formats
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Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
Adopting instructors will receive PowerPoint presentations, one for each chapter of the textbook; test banks, a mixture of multiple choice and short response format; an answer manual for the end-of-chapter activities; and two sample syllabi.