Speechwriting
Paperback list price: $ 53.95
Cognella Direct Ebook: $42.95
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The first part of the book discusses traditional rhetorical theory in a way that is direct and easy for students to understand. The chapters cover such topics as audience and the rhetorical canons of invention, elocution or style, disposition or organization, delivery, and memory. Chapters in the second part then apply the rhetorical principles to four different types of speeches: inaugural addresses, commencement addresses, a variety of persuasive speeches, and a number of ceremonial ones.
The text includes excerpts from actual speeches, illustrative speechwriting samples with commentary from a prospective speech writer, and a set of exercises that encourage readers to think about how the sample speech might be improved upon or modified if they were the one writing it.
Speechwriting connects rhetorical theory to modern situations and settings to emphasize real-world application. The text is an exemplary resource for courses in speech and writing as found in departments of communication studies, English and composition, political science, education, and any other discipline in which people are frequently asked to speak or address an audience.
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$42.95
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Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available. |
$52.45
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping. |
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25% |
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$39.16
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Inclusive Access Ebook 978-1-7935-5706-3 |
We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. |
$48.95 |
Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase. |
$53.95 | Paperback 978-1-7935-1894-1 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
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$48.95 | Ebook 978-1-7935-5706-3 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up. |
$86.95 | Hardcover 978-1-7935-5705-6 |
Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers. |
$52.45 | Other Formats Talk to a rep for details |
Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. |
Dakota C. Horn, Lecturer and Basic Course Director, Slane College of Communication and Fine Arts, Bradley University
"As someone who spent 16 years writing speeches in the political arena before spending an almost equal amount of time teaching communication, I consider this book to be a valuable resource for anyone interested in the craft of speechwriting, regardless of their background. It will gain a spot on my bookcase."
Carl Hyden, Associate Dean for Administration, School of Global Journalism & Communication, Morgan State University
"It's refreshing to see a speechwriting text that includes examples from a variety of contexts and that provides practical guidelines that are well grounded in theory. The text does a great job in explaining the difference between writing for self and writing for others, covering different types of speeches within a variety of contexts, and explaining the traditional forms of rhetorical appeals."
Jean DeHart, Professor of Communication Studies, Appalachian State University
"This text employs a conversational style of writing and will be an 'easy read' for students, which is helpful in getting them to engage with the material."
Kristin N. English, Digital Learning Fellow, West Chester University of Pennsylvania
Previous Interim Department Chair and Mass Communication Coordinator, Georgia College and State University
"A speechwriting textbook that elevates and modernizes rhetoric."
Associate Professor, Communication Sciences and Disorders Department, Interim Associate Dean, School of Arts and Science, Iona College
"The greatest strengths and benefits of Speechwriting: A Rhetorical Guide include: its practicality and consistency of organization from chapter to chapter; the direct style of writing it employs throughout; and its niche in support communication studies pedagogy that touches upon speechwriting."
Robert E. Patterson, Associate Professor, Coordinator of Communication, McIntire School of Commerce, University of Virginia