Social Research

Integrating Mathematical Foundations and Modern Statistical Computing (First Edition)
Baodong Liu
©2015, 236 pages

Paperback list price: $ 132.95

Cognella Direct Ebook: $84.95

You save $48 (36%)

Learn about all formats available for adoption

Bookstore Managers: contact to place an order

Customize Social Research

* Required Fields

Your Customization
Social Research

In stock


    Like quantitative analysis itself, the text Social Research begins with a question. Why do social scientists use numbers to talk about everything from the stock market to human emotions?

    Social Research provides an answer with its common sense approach to the quantitative scientific method. The book balances imagination and reason with theoretical and mathematical information processing to help students understand the important link between social research and foundational math skills.

    Initially, readers are asked to consider the type of tasks to which such analysis might be applied. They learn about conceptualization, units of analysis, and the quantitative mind. These can then be applied as students explore specific tools, including measurement, variables, hypothesis and experiment, and controlled comparison. It shows detailed examples of how to use both SPSS and R software programs for basic statistical operations and programming needs.

    The book also discusses random sampling, the central limit theorem, Type I and Type II errors and bivariate and multiple regression.

    Social Research is about why science works, and while it includes mathematics, it does so in an accessible way. The book is suitable for undergraduate methods courses that meet the requirement for quantitative sciences, and it can also be a supplemental text to first graduate-level quantitative method classes that require mathematical training.

    Baodong Liu, Ph.D., is a professor of political science and ethnic studies at the University of Utah. He is the author of The Election of Barack Obama: How He Won, Race Rules: Electoral Politics in New Orleans, 1965-2006, and Social Research: Integrating Mathematical Foundation and Modern Statistical Computing. Professor Liu is the past recipient of the Byran Jackson Award for the best research/dissertation in racial and ethnic politics in an urban setting by the American Political Science Association and the Ted Robinson Award for the best research in race and ethnicity from the Southwestern Political Science Association.
    Other Cognella titles by Baodong Liu:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    Best Value!
    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $132.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    $99.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $212.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    $115.45 Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Baodong Liu has written an informative book that students and scholars can easily understand and apply when conducting research in the social sciences. It is also written in a way that makes the formulas and concepts understandable. It is an excellent book.—Dr. Sharon D. Wright Austin, Associate Professor of Political Science and Director of African American Studies, The University of Florida