Smart Start-Up Management

Operating Your Business Effectively (Revised First Edition)
Edited by J. Kevin Toomb, Ph.D.
©2015, 188 pages

Paperback list price: $ 94.95

Cognella Direct Ebook: $72.95

You save $22 (23%)

Learn about all formats available for adoption

Bookstore Managers: contact to place an order

Customize Smart Start-Up Management

* Required Fields

Your Customization
Smart Start-Up Management

In stock


    Smart Start-Up Management: Operating Your Business Effectively is the follow-up text to Smart Start-Up Essentials: An Introduction to Effective Entrepreneurship. This second book in the series helps new entrepreneurs make the transition to becoming managers and leaders. The book addresses the most essential issues for effectively managing start-ups, and ensuring that new businesses survive.

    The four succinct sections of the text focus on the drivers of successful business management. The first section discusses creating smart business and life strategies. In the second section, students learn about planning and managing business financials. The third section examines smart ways to recruit and manage employees, and the fourth section is devoted to smart marketing.

    Specific topics include: setting goals and objectives that support the mission of the business; conducting accurate financial forecasts; applying the right tools to identify, attract, and engage customers; and taking advantage of global markets and electronic sales opportunities.

    From how to create the right vision and mission, to establishing a climate of care, Smart Start-Up Management provides readers with clear and useful guidance for operating a new business effectively, which will help it survive.

    J. Kevin Toomb, Ph.D., was a Clinical Professor of Business for six years at the Belk College of Business, University of North Carolina at Charlotte. In addition to teaching undergraduate and graduate business courses in marketing and management, he launched and directed the Certificate in Business Entrepreneurship program. He taught more than 1,500 entrepreneurial students in four academic years. A former banking executive, Dr. Toomb has thirty years of experience working in organizations ranging from start-up companies to Fortune 500 corporations. He has conducted research in customer satisfaction, employee engagement, marketing analytics, and social capital.
    Other Cognella titles by J. Kevin Toomb:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.
    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $94.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    Best Value!
    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
    See more options
    $85.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $152.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.