Smart Start-Up Growth

Strategies That Make Your Business Thrive (First Edition)
Edited by J. Kevin Toomb, Ph.D.
©2014, 88 pages

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Smart Start-Up Growth

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Summary
    The final book in a three book series on entrepreneurial skills, Smart Start-Up Growth: Strategies that Make Your Business Thrive, teaches readers how to plan for growth, and network effectively in order to develop the right resources needed to support that growth. It also addresses how to attract and engage customers in order to build both awareness and revenue.

    The book discusses five dimensions of successful growth: strategy, networking, marketing and sales, customer service, and communicating the story and needs of the business. It helps entrepreneurs know if a business is growing in an unpredictable way or too briskly. They will learn about analyzing whether or not a business can afford to quickly create more products and services. The book also discusses the importance of maintaining quality customer service while gaining new customers.

    Specific topics include the creation of strategic alliances, networking quotients, integrated marketing communication, and defining great service for the organization.

    Smart Start-Up Growth: Strategies that Make Your Business Thrive is suitable for business courses in entrepreneurship, and workshops for prospective entrepreneurs.

    J. Kevin Toomb, Ph.D., was a Clinical Professor of Business for six years at the Belk College of Business, University of North Carolina at Charlotte. In addition to teaching undergraduate and graduate business courses in marketing and management, he launched and directed the Certificate in Business Entrepreneurship program. He taught more than 1,500 entrepreneurial students in four academic years. A former banking executive, Dr. Toomb has thirty years of experience working in organizations ranging from start-up companies to Fortune 500 corporations. He has conducted research in customer satisfaction, employee engagement, marketing analytics, and social capital.
    Other Cognella titles by J. Kevin Toomb:

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    978-1-62661-004-0
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