Smart Start-Up Essentials
The book educates readers about the essential business elements that enable them to create a smart start-up. Beginning with finding and engaging the right potential partners, vendors, employees, and investors, the book covers the key aspects of successful entrepreneurship, including generating ideas, analyzing the start-up’s feasibility, developing the right business structure, and writing a smart business plan.
Readers also will learn about protecting their intellectual property, accessing funding, conducting marketing effectively, and expanding their start-up.
Smart Start-Up Essentials: An Introduction to Effective Entrepreneurship is an excellent guide for those who want to turn a personal passion into a profitable business venture. The book can be used in classes that introduce students to entrepreneurship and in workshops for those who plan to develop their own businesses.