Rhetorical Criticism
Empowering the Exploration of "Texts" (First Edition)
©2019, 262 pages
Paperback list price: $ 52.95
Cognella Direct Ebook: $41.95
You save $11 (21%)
Learn about all formats available for adoption
Bookstore Managers: contact orders@cognella.com to place an order
Rhetorical Criticism: Empowering the Exploration of “Texts” encourages students to analyze texts of various sorts—speeches, advertisements, memory sites, and more—to gain a clear understanding of what the text has to say and how it persuades or otherwise affects its audience. The book clearly and succinctly helps students build the skills required to easily and effectively practice rhetorical criticism.
The book begins with a chapter that defines “rhetoric,” “criticism,” and “text,” demonstrates how theory-based rhetorical criticism can be exciting, and emphasizes that there are many diverse lenses through which to illuminate texts. The proceeding chapters explore various types of rhetorical criticism, including classical, The Chicago School, Burkean, fantasy theme, narrative, genre, mythological, Bahktinian, ideological, feminist, and constitutive. Each chapter begins by explaining the theory in which the critical approach is based. It then explains how a critic utilizing that particular type of rhetorical criticism manages the critical process and offers the reader an extended example of the critical approach in use.
Conversational in nature and inclusive of a wide range of critical methods, Rhetorical Criticism is ideal for undergraduate courses in rhetoric-oriented courses.
The book begins with a chapter that defines “rhetoric,” “criticism,” and “text,” demonstrates how theory-based rhetorical criticism can be exciting, and emphasizes that there are many diverse lenses through which to illuminate texts. The proceeding chapters explore various types of rhetorical criticism, including classical, The Chicago School, Burkean, fantasy theme, narrative, genre, mythological, Bahktinian, ideological, feminist, and constitutive. Each chapter begins by explaining the theory in which the critical approach is based. It then explains how a critic utilizing that particular type of rhetorical criticism manages the critical process and offers the reader an extended example of the critical approach in use.
Conversational in nature and inclusive of a wide range of critical methods, Rhetorical Criticism is ideal for undergraduate courses in rhetoric-oriented courses.
Theodore F. Sheckels (Ph.D., Pennsylvania State University) is the Charles J. Potts Professor of Social Science, as well as a professor of English and communication studies, at Randolph-Macon College. Dr. Sheckels has contributed numerous articles and book chapters and has published thirteen books, including Rhetorical Criticism: Empowering the Exploration of “Texts" and The Bully Pulpit: Presidential Rhetoric from Theodore Roosevelt to Donald J. Trump. His research interests include presidential debates, the political dimensions of Margaret Atwood’s fiction, and a wide range of political communicators from the 20th Century including Barack Obama and Hillary Clinton.
Other Cognella titles by Theodore F. Sheckels:Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
||
|
$41.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program. |
|
$50.95
Ships Free! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping. |
Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25% |
||
|
$38.36
Best Value! |
Inclusive Access Ebook 978-1-5165-7361-5 |
We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. |
|
$47.95 |
Binder Ready/Loose Leaf Talk to a rep for ISBN details |
Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase. |
| $52.95 | Paperback 978-1-5165-2380-1 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| See more options | ||
| $47.95 | Ebook 978-1-5165-7361-5 |
Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up. |
| $84.95 | Hardcover 978-1-5165-7273-1 |
Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers. |
| Other Formats Talk to a rep for details |
Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
“[This book] will help move the field forward. The others are cookie cutter, dry, do not use examples, and certainly do not make them relevant for the 21st century. A book that does the survey of theory and expands it in the way that is proposed here while examining a wide variety of artifacts is definitely needed.”
Leila Brammer, Professor of Communications, Gustavus Adolphus College
“Sheckels empowers readers to see why their preliminary questions about rhetorical action matter, and why thinking about texts in pluralistic, creative, and critical ways is an engaging intellectual exercise. Said more plainly, Sheckels has found a means to make rhetorical criticism more accessible to beginning rhetorical critics. He writes in a style that takes them seriously and recognizes that they may not yet have developed an informed understanding of the history of rhetoric. … The book seems like the sort that undergrads will carry around and use because it is both manageable and takes them seriously as working rhetorical critics.
Jeffrey B. Kurtz, Associate Professor Communication, Denison University
“The content was well organized, and I feel like undergrads will have an easy time working through this book. The foundations of rhetoric are well developed, and the text provides clear coverage of the field's current trends with up-to-date examples. Overall, this book is a good overview of the field.”
Joshua D. Phillips, Assistant Teaching Professor, Penn State-Brandywine
Leila Brammer, Professor of Communications, Gustavus Adolphus College
“Sheckels empowers readers to see why their preliminary questions about rhetorical action matter, and why thinking about texts in pluralistic, creative, and critical ways is an engaging intellectual exercise. Said more plainly, Sheckels has found a means to make rhetorical criticism more accessible to beginning rhetorical critics. He writes in a style that takes them seriously and recognizes that they may not yet have developed an informed understanding of the history of rhetoric. … The book seems like the sort that undergrads will carry around and use because it is both manageable and takes them seriously as working rhetorical critics.
Jeffrey B. Kurtz, Associate Professor Communication, Denison University
“The content was well organized, and I feel like undergrads will have an easy time working through this book. The foundations of rhetoric are well developed, and the text provides clear coverage of the field's current trends with up-to-date examples. Overall, this book is a good overview of the field.”
Joshua D. Phillips, Assistant Teaching Professor, Penn State-Brandywine
