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Research in Business and Marketing (with SPSS and Excel Tutorials)

By Murray R. Millson
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Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.

Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management, and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California.
Formats and Bulk Order Pricing for Confirmed Adoptions

Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

$67.95
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Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
$80.45
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Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

$79.95
Binder Ready/Loose Leaf
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$88.95 Paperback
978-1-60927-121-3
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$80.45 Other Formats
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Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.