Real World Microeconomics

(Second Edition)
Edited by David Moglen
©2015, 422 pages

Paperback list price: $ 143.95

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Real World Microeconomics

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    Go beyond the theory and experience real world microeconomics and macroeconomics.

    Real World Microeconomics and Real World Macroeconomics, a two-volume series, feature hands-on, classroom-tested group projects and experiments to encourage students to analyze economic concepts and connect them to the real world. These texts use timely discussion questions, centered around important current events and described by real news stories, to invite readers to consider how the economy impacts their lives. The distinctive “Unlocking the Mysteries” feature reveals hidden wisdom that makes sense of the model and vital concepts not evident in graphs.

    In Real World Microeconomics, the economic decision process for businesses and consumers is presented with realistic examples and user-friendly steps. This book includes a detailed analysis of how businesses can most efficiently decide on the most vital questions, including their output level, pricing, and how many workers, machines, and materials to acquire. There is also a complete treatment of market structures, from pure competition to pure monopoly and everything in between. The new and timely chapter "The Financial Crisis” has the depth and scope to do justice to the inception of the Great Recession in a treatment that goes well beyond all other introductory economics textbooks.

    David Moglen began teaching economics in Silicon Valley at Mission College. He currently teaches at Foothill College and Evergreen Valley College. His career began at an e-Learning firm producing corporate courses, and since then he has done consulting work on online educational projects for several publishers. He holds a masters in economics with an emphasis in business economics from University of California, Santa Barbara and a bachelors in economics and modern literature with honors from University of California, Santa Cruz.
    Other Cognella titles by David Moglen:

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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $143.95 Paperback
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    $124.45 Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.