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Public Health Programs for the Corporate WorldZuzana Bic

Public Health Programs for the Corporate World

By Zuzana Bic, Dr. P.H., MUDr. and Farzad Alikozai, B.A.

Paperback ISBN: 978-1-63189-029-1, 146 pages


Public health is quickly moving toward a focus on health and wellness in the workplace. Employee Health Promotion Programs (EHPP) vary in complexity, but all must address several key questions: How to implement it on the individual level? How to find the specific time to do it? How to increase the involvement in health activities and to reward employees for keeping themselves healthy? What are the credible information sources? How to know it will help and how to deal with possible cultural barriers?

Public Health Programs for the Corporate World is designed to help student learn how to assess the health of employees and utilize this information to design, implement, and evaluate an appropriate public health program. It illustrates the importance of healthy employees for corporations and delivers different strategies for implementing successful public health programs. Students will learn how to balance the practicality of a program with resources and goals, in addition to understanding the possibilities and results of worksite policies.

Zuzana Bic Zuzana Bic, Dr.P.H. (Loma Linda University), MUDr. (King Charles University, Prague, Czech Republic) is the Director of Public Health Practice Activities in the Department of Population Health and Disease Prevention at University of California, Irvine. She is a Lecturer and co-author of several books, including No More Headaches, No More Migraines; Educating instead of Medicating in Public Health; and Nutrition and Global Health. Dr. Bic appeared on several radio and television shows to discuss headaches and migraines, in addition to being recognized as Lecturer of the Year (2008) and Outstanding Professor (2009, 2010, and 2011) at University of California, Irvine. Her research interests includes the study of the impact and application of lifestyle medicine on slowing the process of aging and developing other chronic degenerative diseases.

Other Cognella titles by Zuzana Bic: