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The Media BusinessSusan De Bonis

The Media Business

It’s Not a Charitable Function—A Guide to Sales (First Edition)
By Susan De Bonis

Paperback ISBN: 978-1-62661-142-9, 174 pages


The Media Business helps students successfully make the transition from academia into the media industry, particularly into careers in sales.

The book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.

Each chapter begins with a pre-test, which helps readers identify key concepts and focus their learning. Chapters also include practical exercises that provide opportunities to apply target skills and knowledge, and supplemental resources for additional study.

Designed to review information from introductory courses, build on it, and show students how their knowledge can be put to use in the real world, The Media Business is written specifically for courses in media sales within a media curriculum, and can be used by broadcasting, journalism, and advertising departments.

Susan De Bonis earned her Ph.D. in Communications at the University of Tennessee. With 20 years experience in the media industry, she has worked in newspaper, radio, and television including work for the Los Angeles Times, The Atlanta Journal-Constitution and Clear Channel Communications. Dr. De Bonis is currently an assistant professor in the Department of Communication Arts in Multimedia at Georgia Southern University. In 2013 she was nominated for a Peabody Award and a Southeast Regional Emmy student production award for producing live election coverage. She won a 2012 Emmy for a Southeast Regional Student Production, on which she served as a producer.