Principles and Practices of Strategic Management

By Linda L. Brennan and Faye A. Sisk
©2013, 128 pages

Paperback list price: $ 87.95

Cognella Direct Ebook: $66.95

You save $21 (24%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize Principles and Practices of Strategic Management

* Required Fields

Your Customization
cover-157018813980689-1A-URT
Principles and Practices of Strategic Management

In stock

$66.95

Summary
    Principles and Practices of Strategic Management teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics that are of high interest to students, the book emphasizes the practical, rather than the theoretical.

    The book is divided into four sections. The first, “Charting the Direction of the Organization,” helps students understand the management process and define a meaningful vision. The second, “Understanding the Organization in Context,” addresses governance, social responsibility, corporate and resource sustainability, and the external environment. In the third section, “Considering Strategic Options,” the selected readings talk about assessing an organization's capabilities, evaluating the value chain, and examining innovation. The final section, “Managing for Results,” offers insight into ensuring that strategies are complete and clear, placing strategies in a global context, and leading strategically.

    Vignettes before chapters cover hot topics and the trends companies are currently following. The book features key terms, concept check/mini-quizzes, and end-of-chapter exercises that enhance retention and provide for linkages to computer-based simulations. Throughout the book, global and multinational strategic plans are considered from a results orientation, supported by extensive research and practical experience.

    Principles and Practices of Strategic Management is designed for undergraduate strategic management courses. The material has been extensively class-tested, and is also helpful to professionals in both for-profit and non-profit business environments.

    Linda L. Brennan is a professor of management at Mercer University in Macon, Georgia, where she teaches graduate and undergraduate courses in operation management, leadership, international business, and strategy. Her intellectual contributions have been published in both scholarly and practitioner-oriented journals. Her most recent book, Operations Management, was released in 2010. Dr. Brennan's corporate experience includes management positions at The Quaker Oats Company, marketing and systems engineering experiences with IBM Corporation, and extensive management consulting projects. She holds a Ph.D. from Northwestern University, an M.B.A. from the University of Chicago, and a B.I.E. from the Georgia Institute of Technology.
    Faye A. Sisk is a professor of management at Mercer University in Atlanta, Georgia. She teaches strategic, international, quality, healthcare, and human resource management. She has consulted globally with for profit and nonprofit entities including BellSouth/AT&T, Alcan Corporation, and Susan B. Komen Foundation. Dr. Sisk was also an executive with HBO & Company and IMS America. She has published in academic and practitioner journals on strategy, organizational ethics, quality, health care informatics, and human resource issues including diversity and gender. Dr. Sisk was a Kellogg Fellow and earned her Ph.D. from the University of Florida, her M.B.A. from Kennesaw State University, M.Ed. from the University of North Florida, and her B.A. from Agnes Scott College.
    Other Cognella titles by Linda Brennan:

    Other Cognella titles by Faye Sisk:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $66.95
    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.
    $78.95
    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a projected bookstore mark-up of 25%

    $63.16
    Best Value!
    Inclusive Access Ebook
    978-1-5165-6286-2
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $78.95
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $87.95 Paperback
    978-1-62131-304-5
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    $78.95 Ebook
    978-1-5165-6286-2
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $139.95 Hardcover
    978-1-5165-5181-1
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.