Practical Business Analytics

A Proven Approach through Successful Personalized Learning (First Edition)
William Swart and Ken MacLeod
©2021, 350 pages

Paperback list price: $ 142.95

Cognella Direct Ebook: $84.95

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Practical Business Analytics

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Summary
    Featuring an innovative and conversational (dialectic) approach, Practical Business Analytics: A Proven Approach through Successful Personalized Learning provides students with an engaging introduction to business analytics. Through a series of conversations, readers are guided to a greater understanding of key concepts in business analytics one step at a time.

    Watch author William Swart introduce the full learning platform, which includes text, lectures, exercises, and assessments to provide students with a dynamic and engaging learning experience.

    The interactive ebook format allows students to read the text of each chapter and engage with digital learning activities throughout—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes—all within a single system.

    The opening chapters explain the authors’ novel approach to teaching the subject matter and help students understand how to get the most out of their learning experience. Additional chapters cover decision theory, simulation, optimization, forecasting, and how to implement business analytics within organizations.

    With an emphasis on real-world application, Practical Business Analytics is an ideal interactive ebook for courses in management science, decision science, operations research, business decision modelling, or business analytics.

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions
    $84.95 Interactive Ebook The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes — all within a single system.
    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%
    $99.95 Interactive Ebook
    978-1-7935-4321-9
    The Interactive Ebook format allows students to read the text of each chapter and engage with learning activities—including video lectures, over 60 exercise and practice problems, spreadsheets with tips and solutions, comprehensive exams, and end-of-lesson quizzes — all within a single system.
    $71.40 Inclusive Access Ebook
    978-1-7935-4321-9
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $134.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content with a custom digital learning environment. Access codes are available with the purchase of this paperback + Cognella Active Learning Code bundle. Contact us for course adoptions. Not available for individual purchase.

    William Swart is a professor of marketing and supply chain management at East Carolina University. He has twice been a finalist in the Franz Edelman competition for the best application of business analytics in the world. He has served as Corporate Vice President for Operations Systems at Burger King Corporation and Provost and Vice Chancellor of Academic Affairs at East Carolina University.
    Ken MacLeod is an associate professor of management science at East Carolina University. He holds a Ph.D. in management science from the University of South Carolina and M.B.A. from the University of Notre Dame. His research has been published in Decision Sciences, European Journal of Operations Research, and Decision Sciences Journal of Innovative Education.
    Watch author William Swart introduce the full learning platform, which includes text, lectures, exercises, and assessments to provide students with a dynamic and engaging learning experience.