Active Learning

Practical Business Analytics

A Proven Approach through Successful Personalized Learning (First Edition)
William Swart and Ken MacLeod
©2021, 350 pages

Paperback list price: $ 134.95

Cognella Direct Ebook: $84.95

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Practical Business Analytics

In stock

$84.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
    Learn More

    Practical Business Analytics: A Proven Approach through Successful Personalized Learning is an innovative educational package that combines a concise, approachable textbook with a collection of online active learning activities designed to help students apply what they learn in their work environment and achieve impactful results.

    This dynamic package emphasizes a personalized approach to learning, providing students with an array of opportunities to learn the material according to their individual learning styles. The active components allow students to watch video lectures, engage in interactive group learning exercises, and test their knowledge with online quizzes to support every lesson. This organization of the material is particularly well suited for the COVID-19 era and beyond because of the greater emphasis on online, hybrid, and flipped courses.

    The textbook employs a conversational (dialectic) format, classroom tested and refined over many years, to present the information in an engaging manner. Dedicated chapters cover decision theory, simulation, optimization, forecasting, and how to implement Business Analytics in organizations.

    With an emphasis on real-world application, Practical Business Analytics is an ideal educational vehicle for learning subject matter contained in courses in management science, decision science, operations research, business decision modelling, or business analytics.

    William Swart is a professor of marketing and supply chain management at East Carolina University. He has twice been a finalist in the Franz Edelman competition for the best application of business analytics in the world. He has served as Corporate Vice President for Operations Systems at Burger King Corporation and Provost and Vice Chancellor of Academic Affairs at East Carolina University.
    Ken MacLeod is an associate professor of management science at East Carolina University. He holds a Ph.D. in management science from the University of South Carolina and M.B.A. from the University of Notre Dame. His research has been published in Decision Sciences, European Journal of Operations Research, and Decision Sciences Journal of Innovative Education.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Practical Business Analytics: A Proven Approach through Successful Personalized Learning includes:

    • Over 60 exercise and practice problems
    • A collection of spreadsheets with tips and solutions for students
    • Comprehensive exams and end-of-lessons quizzes to expand students’ minds and test their knowledge
    • Video lectures accompanying each lesson reinforce the material in the text and walk students step-by-step through practical problems
    See a preview of the content

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    $84.95
    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.
    $116.95
    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    $79.96
    Best Value!
    Inclusive Access Ebook
    978-1-7935-4321-9
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    $134.95 Paperback
    978-1-5165-9576-1
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $134.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
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    $99.95 Ebook
    978-1-7935-4321-9
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $122.95
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $216.95 Hardcover
    978-1-7935-4320-2
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $59.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.