Poised to Respond

A Practical Introduction to Public Relations (Second Edition)
By Brian C. Sowa
©2018, 216 pages

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Poised to Respond

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Summary
    Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.

    The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.

    After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.

    With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.

    Brian Sowa is a professor at Valdosta State University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.
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    “Poised to Respond: A Practical Introduction to Public Relations provides a critical look at public relations today, and does a good job of showing students how to prepare for management’s demands for results from the profession.”
    Tom Hagley, Retired Senior Instructor in Public Relations, School of Journalism and Communication, University of Oregon

    “Poised to Respond is a relevant introductory text that stands alone in its focus on stakeholders and the relationship building process. With outstanding attention to diversity and intercultural relations, the text serves as a strong foundation for new students and future practitioners.”
    Alison Novak, Ph.D., Rowan University