Active Learning

On Air

Effective Announcing (First Edition)
Philip Thompsen
©2019, 270 pages
Special Adoption Pricing Available

Starting at $84.95 (print)

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On Air

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    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    By providing students with essential information regarding broadcast performance, On Air: Effective Announcing helps them develop the skills required to enter the field of professional announcing. The text also helps students understand how the study of broadcast performance fits within the larger framework of communication studies.

    The book begins with an overview of the professional practice of announcing and an exploration of essential principles of effective communication. Later chapters help the reader prepare for on-air performance. The book provides valuable advice regarding what to expect on set, how to prepare for live broadcast performance, how to make on-air communication meaningful and memorable, and more. Additional chapters are dedicated to the development of a distinctive voice and effective speech practices, mastery of spoken English, and developing an understanding of sound and audio. The final chapter provides real-world strategies for breaking into the business and building a lasting career.

    Featuring voice exercises, opportunities for reflection, and a surplus of practical advice, On Air is well suited for introductory courses in broadcast performance, media performance, and announcing.

    Philip Thompsen is a professor in the Department of Communication and Media at West Chester University of Pennsylvania. Prior to his academic career, he worked for many years as a professional broadcast announcer. Dr. Thompsen is an active member of the Broadcast Education Association and previously served as chair of the association’s Student Media Advisor division. He has advised numerous student media organizations, including radio, television, newspapers, and online media. His scholarship has been published in a variety of formats, including book chapters, journal articles, conference proceedings, convention papers, panel presentations, and various online resources. He earned his Ph.D. at the University of Utah.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for On Air: Effective Announcing includes:

    • 8 flashcard decks to help students recall key terms and concepts from the book
    • 40 multiple choice question test bank
    See a preview of the content:

    To see a full demo, please email us and one of our adoption specialists will follow up with you.

    Publisher Direct Versions - Available through the Cognella Student Store

    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $76.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

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    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.
    $106.95 Paperback
    Standard paperback version.
    $80.21 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    Best Value!
    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through your campus bookstore.
    $106.95 Paperback + Cognella Active Learning Code
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    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment.
    $169.95 Hardcover
    Great for libraries and rental programs.
    Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available.
    $5.00 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook.
    Adopting instructors will receive a sample syllabus.