Media Ethics

Key Principles for Responsible Practice (Third Edition)
Patrick Lee Plaisance
©2021, 368 pages

Paperback list price: $ 91.95

Cognella Direct Ebook: $69.95

You save $22 (24%)

Learn about all formats available for adoption

Bookstore Managers: contact to place an order

Customize Media Ethics

* Required Fields

Your Customization
Media Ethics

In stock


    Media Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice.

    The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection.

    The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system.

    Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.

    Patrick Lee Plaisance is the Don W. Davis Professor in Ethics at the Bellisario College of Communications at Pennsylvania State University. He is the editor of the Journal of Media Ethics and an affiliate faculty member of the Rock Ethics Institute. He is the author of Virtue in the Media: The Moral Psychology of Excellence in News & Public Relations and editor of Handbook of Communication & Media Ethics. His research focuses on media ethics theory, moral psychology theory and methods, and the philosophy of technology as applied to media systems and practices.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

    Best Value!
    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf, VitalSource, or in some cases, must be accessed via Adobe Digital Editions, a free software program.
    Ships Free!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Bookstore Pricing (MSRP) — These suggested retail prices include a total projected mark-up of 25%

    Best Value!
    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $91.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    See more options
    $82.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $146.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.