Active Learning

Making Sense of Microeconomics

(First Edition)
John P. Herzog
©2019, 244 pages

Paperback list price: $ 101.95

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Making Sense of Microeconomics

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$76.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    Making Sense of Microeconomics provides students with a comprehensive and accessible introduction to the world of microeconomics. Readers gain a solid understanding of how organizations can utilize methods to help them maximize the use of available resources.

    Over the course of 16 chapters, students learn about various types of economies, profitability and its cost to society, economic markets, the circular flow, and the laws of supply and demand. Dedicated chapters address utility, elasticity, efficiency and social interest, and organizing for production. Readers examine markets in the competitive environment, output and costs, demand curves, marginal revenue, supply curves, production decisions, and the regulation and deregulation of competition. Additional chapters take a closer look at labor, capital, and land in the context of microeconomics. The text closes with a chapter that presents the cost efficiency and best process methods, which are used to determine the right combination of labor, capital, and land equipment to determine maximum output and minimal costs.

    Highly approachable and written for students new to the discipline, Making Sense of Microeconomics is an excellent resource for foundational courses in finance and economics.

    John P. Herzog is an instructor of computer science at Wittenberg University and an instructor of economics and finance at the University of Dayton, where he teaches courses in principles of macroeconomics, business finances, financial analysis and markets, and microeconomics. He earned his bachelor’s degree and master’s degree in business administration from Wright State University.
    Other Cognella titles by John P. Herzog:

    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

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    The Cognella Active Learning content for Making Sense of Microeconomics includes:

    • 16 original videos providing an overview for each chapter
    • 16 student-facing PowerPoints for review and additional learning
    • 3 practice quizzes and 3 exams, comprising over 250 questions
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    978-1-5165-7448-3
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    $101.95 Paperback
    978-1-5165-3324-4
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    $91.95 Ebook
    978-1-5165-7448-3
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    $91.95
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    $25.95 Standalone Cognella Active Learning
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    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.
    Adopting instructors will receive a multiple choice test bank and 24 PowerPoint presentations.