Active Learning

Literacy Skills for the Mass Media

(First Edition)
Margaret Williams
©2020, 126 pages

Paperback list price: $78.95

Cognella Direct: $62.95

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Literacy Skills for the Mass Media

In stock

$56.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
    Learn More

    Literacy Skills for the Mass Media provides students with tools and information to better understand words, grammar, spelling, and communication. The text helps students connect the dots between strategies and concepts that foster effective communication practices in both writing and speaking.

    The text is divided into three sections. Section I introduces students to the basics of grammar, including types of words and their proper usage, the parts of a sentence and effective sentence structure, and how to effectively use punctuation. Section II focuses on sentence construction, providing readers with rules, tips, and strategies for creating dynamic sentences. The final section examines words, speaking to why word choice matters, how to use plurals, possessives, and contractions, common mistakes and issues, the importance of correct spelling, and more.

    An easy-to-use guide to good grammar and successful communication, Literacy Skills for the Mass Media is an ideal textbook for foundational courses in writing, composition, mass media, and journalism. It is also a useful tool for remedial learning and for reference purposes. The book is an excellent resource for college orientation and student success programs as well.

    Margaret Williams is an instructor in the School of Communication at The University of Southern Mississippi. She teaches the school’s British Journalism, Social Media and Culture course in London as part of USM’s summer British Studies Program. Williams previously worked as a newspaper reporter and editor. She has also worked in public relations and spent 12 years as the adviser to the student newspaper at USM, The Student Printz. She is an award-winning writer and has judged writing competitions at the high school, collegiate, and professional level locally, regionally, and nationally.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for Literacy Skills for the Mass Media includes:

    • 11 decks of flashcards featuring key terms from the book
    • 10 chapter quizzes featuring a mix of 200 multiple choice, fill-in-the-blank, and short response questions.
    • 11 relevant videos to reinforce fundamental concepts from the book
    See a preview of the content

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $62.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $56.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $78.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $78.95 Paperback
    978-1-5165-2948-3
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $39.48
    Best Value!
    Inclusive Access Ebook
    978-1-7935-0231-5
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
    See more options
    $71.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $59.21 Ebook
    978-1-7935-0231-5
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $34.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.
    Adopting instructors will receive PowerPoint presentations and a test bank with over 200 questions.