Leadership's 4th Evolution

Collaboration for the 21st Century (First Edition)
Edward M. Marshall, Ph.D.
©2021, 402 pages

Paperback list price: $ 132.95

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    In the 21st Century digital age, leaders face challenges of market volatility and uncertainty, accelerated technological change, demands of the Millennial and GenZ workforce, and existential threats from pandemics and climate change. Our leaders, however, are still using a 20th Century industrial age paradigm - hierarchy based on power, control, and fear. This approach has failed to meet our pressing challenges.

    We need a paradigm shift to collaboration, the 4th Evolution of leadership based on trust, ownership, and psychological safety. The era of collaboration has begun, where "We" is more important than "I," collective action is more effective than rugged individualism, and collaborative leaders inspire, engage, and facilitate the workforce.

    Leadership's 4th Evolution: Collaboration for the 21st Century equips students and leaders with a principle-based, award-winning methodology that recognizes people want to be trusted, respected, engaged, and supported. Based on 40 years of research and consulting work with Fortune 500 leaders and companies on five continents, the book provides proven tools and processes that empower leaders, teams, and organizations to become collaborative.

    Grounded in the best-practice Collaborative Method, these tools and processes enable leaders to implement the paradigm shift. This is a handbook for organizational and global transformation that ensures the workplace is fit for the human spirit and that global challenges can be addressed.

    Leadership's 4th Evolution is a key resource for leadership courses across a wide range of professions, including engineering, business, health care, public administration, education, and social work. It is equally critical for corporate universities, executive education programs, and any industry leader who understands that 21st Century challenges require a 21st Century leadership methodology.

    Watch the video from Edward Marshall to learn why he wrote Leadership's 4th Evolution and why a new theory of collaboration is essential for current and future leaders.

    For a look at the specific features and benefits of Leadership's 4th Evolution, visit cognella.com/leaderships-4th-evolution-features-and-benefits.

    Adopting instructors will receive 10 PowerPoint decks, one for each chapter of the book, that provide rich teaching material and reinforce key concepts from the text. Preview excerpted slides from the PPT presentations that accompany Chapters 2, 3, 4, and 7.

    To learn more about how a paradigm shift to collaborative leadership can meet critical 21st century challenges, and to read chapter overviews from Leadership's 4th Evolution, visit: https://cognella.com/titles/leaderships-4th-evolution-marshall

    Edward M. Marshall, Ph.D. is a pioneer and thought leader in the field of collaborative leadership and cultural transformation. He has authored two best-selling business books: Transforming the Way We Work: The Power of the Collaborative Workplace and Building Trust at the Speed of Change. Dr. Marshall teaches leadership at Duke University, where he serves on the Dean's Diversity, Equity, Inclusion, and Community Committee within the Pratt School of Engineering. He is an executive coach and manages a consulting firm. Dr. Marshall holds three service marks, has received a Lifetime Top 15 Trust Thought Leader award, and writes a nationally syndicated workplace column for American City Business Journals.
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    Adopting instructors will receive 10 PowerPoint decks, one for each chapter of the book, that provide rich teaching material and reinforce key concepts from the text. Preview excerpted slides from the PPT presentations that accompany Chapters 2, 3, 4, and 7.

    Edward Marshall is available to speak to adopting professors via virtual office hours to discuss the text and how it can be used to support curriculum. He is also open to appearing virtually within courses by request. If you are interested in either of these options, please discuss with your Cognella adoption rep.
    "This book is a remarkable combination of principles, historical analysis, review of major theories of organization development, and detailed prescriptions for the kind of leadership and collaborative group work that will be necessary to save our planet and the kind of civil society that we all value. By reviewing the work of many academic theorists, successful consultants, and analysts of leadership, group, and cultural dynamics, the author extracts the important insights, principles, and practices necessary to cope with the evermore complex challenges that our world presents us with. This book is, in effect, a manifesto to move from an egocentric 'I and me' society to a collaborative 'We' society."
    Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management
    Author with Peter Schein of Organizational Cultural and Leadership (2017), Humble Leadership (2018) and The Corporate Culture Survival Guide, 3rd Edition (2019)

    "A thorough, thoughtful, and actionable look at what's required in the 21st century to lead yourself as well as your team and organization, complete with advice about steps to take and pitfalls to avoid."
    Barry Z. Posner, Accoiti Professor of Leadership and Former Dean of the Leavey School of Business, Santa Clara University
    Coauthor with James. M. Kouzes, The Leadership Challenge, 6th Edition (2017)

    "While halfway through the first chapter of Leadership's 4th Evolution: Collaboration for the 21st Century, I couldn't help thinking that this was the book I needed a few years back for my MBA Management and Organization Development class. Though I'm not teaching any longer, I still need this book - for colleagues (leaders as well as consultants) who request readings to help them really understand organizations, initiate and implement development plans, and help those around them to do the same.

    This book is a fantastic treatise on leadership and, given its title, will be visible and attractive to many readers interested in the topic. It is important to add, however, that the chapters are equally relevant to and informative for those interested in organizational culture. Over the past 40 years, organizational culture has evolved from a rarely used and somewhat misunderstood construct to one that is overly used yet still frequently misunderstood. From the very first chapter, Edward Marshall clarifies the construct, provides in-depth insights into the types of cultures that enable organizations to be effective today, and discusses viable levers for moving cultures in a more constructive and collaborative direction. In the process, he provides a great list of references and makes it easy for the reader to track down both classic and contemporary writings on organizational culture and leadership."

    Robert A. Cooke, Ph.D., Associate Professor Emeritus of Management at the University of Illinois at Chicago
    Author of Organizational Culture Inventory
    Coauthor with Janet L. Szumal of Creating Constructive Cultures (2019)
    CEO, Human Synergistics International

    "Edward Marshall's book lays bare the urgent leadership imperative for all of us, in this generation, at this time, to take on complex issues like climate change collectively. He maps out the path of collaborative leadership so we can meet our responsibilities in our time. He recognizes that any change, any progress, ultimately happens through people. His great insight is that collaborative leadership has the potential to do something that power-based leadership could never do - transform people involved in the collaboration for effective, sustained change. This is infinitely more desirable a goal that transactional, short term 'wins' that the power model of leadership might attain at best."
    Ravi V Bellamkonda, Ph.D., Dean, The Pratt School of Engineering, Duke University

    "An excellent process for defining and refocusing the roles of leaders and managers in the turbulent years ahead."
    Warren E. Baunach, Ph.D., Professor and Associate Dean for Executive Education, Kenan-Flagler Business School, University of North Carolina at Chapel Hill

    "The relationship-based, networked organization will be the dominant structure in the 21st century. Edward Marshall has put forth a very insightful and challenging discussion on the need for trust and integrity to be the cornerstones of successful organizations of this type. Business leaders struggling with change should read this book."
    John Burbridge, Ph.D., Former Dean, The Martha and Spencer Love School of Business, Elon University

    "I have seen the collaborative approach described in this book build trust and produce outstanding results. It should be considered by every business leader."
    J. W. Marriott, Jr., Chairman and CEO, Marriott International

    "Having worked with Dr. Marshall's framework and approach to leadership in multiple organizations, I can attest to the power and the practicality of this approach to leadership in a modern organization. It was essential to our organizational and team development at Microsoft and later at VMware. This is an essential guide to managing in a world that has transformed for nearly every organization."
    Tony Scott, Former CIO of Microsoft, VMware and Disney
    Former Federal CIO for President Barack Obama
    CEO, Tony Scott & Company

    "The business community must redefine its covenant with employees. This approach builds value and ownership and delivers extraordinary results."
    Ann Dore McLaughlin, Former U.S. Secretary of Labor

    "If we are to address the challenges of speed in today's marketplace, we must strengthen the trust in our relationships with our people, customers, shareholders, and other partners. Dr. Marshall's practical framework for change enables businesses to achieve high performance, speed, and trust."
    William Shaw, Former President, Marriott International

    "We are now entering a new renaissance, an era where 'business as usual' is dead (or dying) and where human relationships will once again matter more than technology. Edward's book is showing us a solid path towards this exponentially different future, redefining the very definition of leadership and describing how hyper-collaboration trumps hyper-competition. Read this book and get future-ready!"
    Gerd Leonhard, European Futurist & Humanist, Zurich
    Author of Technology vs. Humanity
    CEO, The Futures Agency

    "Dr. Marshall has found the key to managing and motivating knowledge workers in the new workplace."
    Pierce A. Quinlan, Former President, Loral Learning Systems

    "Edward Marshall has rightly pointed to the importance of character, will, and discipline - but most of all, trust - as the cornerstones for successful change. His Collaborative Method is a very effective way to ensure that the principles of ownership, accountability, and integrity become the foundation for increasing productivity and speed."
    David Russo, Former Vice President for Human Resources, SAS Institute, Inc.

    "The reader takes an enlightening journey through organizational changes that remove barriers and result in improved leadership, increased trust, enhanced integrity, and a shared commitment to manage change."
    Komei Arai, Former Vice President and Plant Manager, Ajinomoto, USA

    "Our organization delivered results never before achieved - and we did it largely through improved organizational unity and trust across geographically distributed groups. The principles, methods, and tools described by Edward Marshall have helped us create a share organizational view of who we are and who we want to be."
    Steven T. Miller
    Former Information Systems Manager, E. I. DuPont de Nemours & Co., Inc.
    Initial Sponsor and Mentor for the Collaborative Method, 1989-2000
    Subscribe to the Leadership's 4th Evolution YouTube Channel for the all the latest news regarding interviews, presentations, and the latest press for author Edward Marshall and the book Leadership's 4th Evolution.

    Watch the video from Edward Marshall to learn why he wrote Leadership's 4th Evolution and why a new theory of collaboration is essential for current and future leaders.

    Visit Edward Marshall's Amazon author page to learn more about his work and his publications.

    View the presentation slides Dr. Edward Marshall prepared for his presentation to the Research Triangle chapter of the Association for Talent Development.

    Watch Edward Marshall's webinar, "Transforming Leadership Cultures in This Transformative Moment," with Change Management Review.

    Listen to Edward Marshall and Jim Rembach's conversation on the Fast Leader Show podcast titled "What is Collaborative Leadership and How to Apply it in Customer Experience?"

    Read the article "What is the 'New Normal' for the Workplace?" on the Collaborative Leadership Blog, in which Dr. Marshall speaks to the future of the workplace and why leadership and collaboration are paramount for what's next.

    Read the Inc. article "8 Signs to Quickly Recognize If You Have the Gift of Leadership" in which Marcel Schwantes references Leadership's 4th Evolution: Collaborative Leadership for the 21st Century and Edward Marshall's eight key strategies for collaborative leadership.

    Read an excerpt from Leadership's 4th Evolution: Collaboration for the 21st Century titled "5 Benefits of the Leadership Journey" on Skip Prichard's website and blog.

    Read the article "This Is Just a Dress Rehearsal for What is Next" on the Collaborative Leadership Blog, in which Dr. Marshall purports that extraordinary and global leadership is more important than ever for us to face existential crises like the COVID-19 pandemic and the threats of climate change.

    Listen to Dr. Edward Marshall on Episode 242 of the Remarkable Leadership Podcast hosted by Kevin Eikenberry.

    Listen to Eric Dye's interview of Dr. Edward Marshall on the Enterprise Podcast Network.

    Read the article "What Is The 'New Normal' For The Workplace?" by Dr. Edward Marshall in HR Strategy and Planning Excellence.

    Read the article "Leaders Who Want To Become Collaborative: The Six Steps" by Dr. Edward Marshall in the November 2020 issue of Leadership Excellence.

    Watch the video by Salma Moncayo-Reyes, one of Edward Marshall’s former students, to learn how Leadership’s 4th Evolution has fostered her understanding of collaborative leadership.

    Listen to Edward Marshall's interview on Chaos Corral, a podcast that shares how to create authentic leadership and high-performing teams.

    Listen to Edward Marshall's segment on School for Startups Radio, a program in which host Jim Beach interviews successful and notable entrepreneurs and authors. In the interview, Dr. Marshall provides overviews of the first three paradigms of leadership and purports the importance of a new fourth paradigm of leadership – collaboration.

    Read Edward Marshall's article "What it takes to become a collaborative leader" in Chief Learning Officer. In the article, Dr. Marshall speaks to the steps involved in the collaborative leadership journey, the challenges a leader will face as they traverse through them, and the incredible benefits of leading through collaboration.

    Read Edward Marshall's article "It Takes Only One: The Leaders' COVID Moral Choice," in which he discusses the moral decisions facing leaders in the time of the coronavirus.

    Watch a recording of an online conversation about the survival of businesses during the time of COVID-19 and the importance of innovative leadership, featuring author Edward Marshall and in collaboration with the North Carolina Chinese Business Association.

    Listen to Edward Marshall's interview with Michael Levitt on the Breakfast Leadership Show podcast: https://open.spotify.com/episode/758HrkLelooNBy4WS0D5Pl

    Read Edward Marshall's article "A Call for Sanity: 7 Key Distinctions, 20th vs 21st Century Leadership" in which he purports the urgent need for a new paradigm of leadership and collaboration.

    Watch Cognella CEO Bassim Hamadeh speak to Edward Marshall's students about real-world leadership and collaboration in light of COVID-19.

    Watch a Graduate Student Conversation with Dr. Edward Marshall, during which Dr. Marshall and a panel of graduate students discuss the leadership model critical for tomorrow's leaders and the value of the methodology found in the textbook Leadership's 4th Evolution: Collaboration for the 21st Century.

    Read the article "American Ubuntu? 'Me' vs. 'We'" by Edward Marshall, in which he discusses the need for collaborative national leadership to cultivate a sense of collective responsibility in the wake of COVID-19 and other global challenges.

    Read the article "How Covid-19 Is Transforming Our Leadership: 4 Workplace Trends" by Edward Marshall.

    Watch a recording of the online conversation "A Transformative Moment: Collaborative Leadership in a Time of Turmoil," featuring author Edward Marshall and in collaboration with Duke University and the Triangle Organizational Development Network.