International Marketing
Winning in the New Global Economy
(Third Edition)
©2026, 240 pages
Paperback list price: $107.95
Cognella Direct Ebook: $90.95
You save $17 (16%)
Learn about all formats available for adoption
Bookstore Managers: contact orders@cognella.com to place an order
International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.
The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, and the ways in which we work. Additional chapters explore historical events and issues that have shaped the global economy in the new millennium, contemporary trade theories, and the effects of social frustration and political unrest on international marketing.
Students learn about trade credit financing instruments, supply chain logistics and management, international marketing research, personal and cultural factors in global business, and global branding and marketing. The closing chapters survey key international organizations and what it takes to win in today’s global economy.
The third edition features new readings on energy security and the transformation of the market economy, as well as revisions in Chapters 1 and 14 to reflect changes in the global economy.
International Marketing is an ideal textbook for courses in global business, marketing, and leadership.
The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, and the ways in which we work. Additional chapters explore historical events and issues that have shaped the global economy in the new millennium, contemporary trade theories, and the effects of social frustration and political unrest on international marketing.
Students learn about trade credit financing instruments, supply chain logistics and management, international marketing research, personal and cultural factors in global business, and global branding and marketing. The closing chapters survey key international organizations and what it takes to win in today’s global economy.
The third edition features new readings on energy security and the transformation of the market economy, as well as revisions in Chapters 1 and 14 to reflect changes in the global economy.
International Marketing is an ideal textbook for courses in global business, marketing, and leadership.
Christopher L. Myers is a marketing professor at the University of Memphis, teaching both brand and global marketing to undergraduate and graduate students in person and online, an independent marketing consultant, former global marketing leader at FedEx, ABB, and Hilton, among other companies, and a passionate special needs advocate. He holds an M.B.A. in international marketing from Thunderbird School of Global Management at Arizona State University and a B.A. in political science and business from The George Washington University. Myers is the author of 14 books, including Brand Marketing.
Other Cognella titles by Christopher L. Myers:Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
||
|
$90.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
|
$97.95
Shipping Included! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
||
|
Inclusive Access Available!
|
Ebook 979-8-2997-0180-7 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
| $107.95 | Paperback 979-8-8233-9683-7 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| See more options | ||
| Other Formats Talk to a rep for details |
Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
