International Business
Navigating Global Shifts
(First Edition)
©2026, 292 pages
Paperback list price: $88.95
Cognella Direct Ebook: $75.95
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International Business: Navigating Global Shifts provides readers with a comprehensive examination of the key forces shaping international business today.
Divided into four parts, it begins by addressing pressing global challenges, including demographic shifts, geopolitical realignments, and the growing influence of multinational corporations. It then explores major socio-cultural, political, legal, and economic differences across nations, highlighting how these factors affect global business practices and development. The third section focuses on the mechanics of international business relations, trade, and finance, covering foreign direct investment, regional cooperation, monetary systems, and capital markets. The final part offers practical insights into managing international business, with chapters on strategic planning, market entry, marketing, research and development, operations, and global human resource management.
Designed for students, instructors, and professionals, International Business combines theoretical insights with real-world applications, offering a comprehensive resource for understanding and managing business in a rapidly changing global environment. The book is recommended for undergraduate and graduate level courses in international business, business globalization, global trade, and intercultural management.
Divided into four parts, it begins by addressing pressing global challenges, including demographic shifts, geopolitical realignments, and the growing influence of multinational corporations. It then explores major socio-cultural, political, legal, and economic differences across nations, highlighting how these factors affect global business practices and development. The third section focuses on the mechanics of international business relations, trade, and finance, covering foreign direct investment, regional cooperation, monetary systems, and capital markets. The final part offers practical insights into managing international business, with chapters on strategic planning, market entry, marketing, research and development, operations, and global human resource management.
Designed for students, instructors, and professionals, International Business combines theoretical insights with real-world applications, offering a comprehensive resource for understanding and managing business in a rapidly changing global environment. The book is recommended for undergraduate and graduate level courses in international business, business globalization, global trade, and intercultural management.
Hamid Yeganeh (Ph.D., M.B.A., M.Sc.) is a professor of management and international business at Winona State University in Minnesota. He has more than 22 years of teaching experience at the undergraduate and graduate levels. Dr Yeganeh’s research focuses on international business and cross-cultural management. He is the author of more than 70 journal publications and 7 volumes. His research has appeared in prestigious journals such as Journal of International Management, International Journal of Human Resource Management, Critical Perspectives on International Business, Personnel Review, and International Journal of Sociology and Social Policy.
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$75.95
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Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
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Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
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