Active Learning

i2B

introduction2Business (First Edition)
Bonnie Chavez
©2019, 280 pages

Paperback list price: $131.95

Cognella Direct: $104.95

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i2B

In stock

$94.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
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    i2B: introduction2Business presents students with a fundamental understanding of essential business concepts. It provides them with insight as to how organizations are able to develop products and services that add value to the lives of their customers.

    The book begins with chapters devoted to business in free markets, economic systems, business cycles, ethics and corporate responsibility, entrepreneurship, business plans, and maximizing potential. Later chapters discuss theories of motivation, job analysis and planning, market research, and product development. The text concludes with chapters that address market communication, developing budgets, the sources of capital, and where to invest money using stocks and bonds. Throughout, students are challenged to think critically and encouraged to analyze real-world examples to better understand how businesses truly operate.

    Straightforward, concise, and easy to understand, i2B is written to introduce students to key business principles. It is an excellent resource for introductory business courses.

    Bonnie Chavez earned a B.U.S. in communication from the University of New Mexico and an M.S. degree in business and organizational leadership from the University of La Verne. He has over 30 years of experience in higher education. As chairman of the Business Administration Department at Santa Barbara City College, Bonnie has coordinated and directed the development of the business curriculum in the areas of business, business law, management, entrepreneurship, and real estate. In addition to teaching several sections of introduction to business each semester for nearly three decades, Bonnie has taught courses in marketing, management, and entrepreneurship at both the undergraduate and graduate levels. Bonnie spent thirteen years as an entrepreneur wherein he developed a keen sense of the skills required to develop, manage, and sell a business venture which has shaped the integration of key concepts into every chapter of the book.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, support various learning styles, and make coursework fun. Please note: students must purchase the Cognella Active Learning component to access the course activities online.

    Cognella Active Learning activities for this title include:

    • 14 flashcard decks covering main concepts and terms in the fundamentals of essential business concepts
    • 14 multiple-choice quizzes for student self-assessments and graded activities
    • 47 online videos covering main themes throughout the text
    • 14 glossary matching exercises reiterate key concepts and terms from the text
    • See a preview of the content

      To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $104.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook.
    $94.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $131.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Contact us for course adoptions; not available for individual purchase.
    $131.95 Paperback
    978-1-5165-3390-9
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $65.98
    Best Value!
    Inclusive Access Ebook
    978-1-5165-7028-7
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
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    $118.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.Contact us for course adoptions; not available for individual purchase.
    $98.96 Ebook
    978-1-5165-7028-7
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $209.95 Hardcover
    9781516571451
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $49.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.
    Adopting instructors will receive 14 PowerPoint presentations, one for each chapter of the text.
    “During my 10 years of teaching an introduction to business course, I have found that most textbooks are overloaded with a great deal of extraneous information which just adds unnecessary costs to the price of the textbook. It is great to find a textbook like i2B: Introduction to Business that presents key business principles in a clear and concise manner, simplifying and enhancing students’ comprehension. The additional online materials such as flash cards and videos are helpful tools for teachers and students alike.”
    Valerie Ellis
    Adjunct Instructor, Business and Entrepreneurship
    Santa Barbara City College