I Inc.

Career Planning and Personal Entrepreneurship (Second Edition)
Mike Callahan
©2018, 260 pages

Paperback list price: $ 74.95

Cognella Direct Ebook: $56.95

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I Inc.

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    I Inc.: Career Planning and Personal Entrepreneurship teaches students how to market themselves effectively in today's competitive professional environment. Students begin to truly understand their personal interests, develop a plan that enables them to market those interests, and then launch their careers.

    Students learn the critical distinction between searching for a job and developing a successful career strategy. They acquire the skills required to become entrepreneurs of their professional lives regardless of where or in what field they may choose to work.

    While initially developed for students in business programs who are thinking about how to move forward with career choice and planning, I Inc. is a valuable tool for anyone who wants to best pursue their career ambitions. All the material in the text has been successfully class-tested and revisited to enhance the content and resources available to students.

    The book is an excellent choice for business program courses in career planning and development. Newly applicable to undergraduate and graduate students, is applicable to any student who wants to present their skills and abilities in a way that future employers will truly value and appreciate.

    Mike Callahan is director for the College of Business’ Internship and Career Management Center at the University of Michigan – Dearborn and has been in this position since 2005. In this role he works with employers and students to develop challenging internship and job placement opportunities for graduate and undergraduate students in the College of Business. He currently teaches career planning courses and has taught project management and human resources courses in the past. In addition to his teaching responsibilities at University of Michigan – Dearborn, he has presented his work at the National Career Development Association conferences and conducted a webinar for the National Association of Colleges and Employers on his book Tiger in the Office: How to Capitalize on Opportunity and Launch Your Career. He also runs a MOOC on I Inc. , predominately for students in the AKPsi fraternity, graduate students, and others outside of University of Michigan – Dearborn. He earned his M.B.A. at Eastern Washington State College.
    Other Cognella titles by Mike Callahan:

    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions

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    Publisher Direct Ebook Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on RedShelf and VitalSource with annual/perpetual options available.
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    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and FREE shipping.

    Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25%

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    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access.
    Binder Ready/Loose Leaf
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    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $74.95 Paperback
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
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    $67.95 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource. Bookstores and these vendors share in the total projected mark-up.
    $119.95 Hardcover
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    $69.45 Other Formats
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    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    Adopting instructors will receive a final exam, sample syllabus, PowerPoint presentations, and support resources for students including a resume template and cover letter template.