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What
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What's the Story?

The Art of Writing and Communication (Revised First Edition)
Edited by Beth Jannery and Daniel Walsch

Paperback ISBN: 978-1-63189-962-1, 360 pages

©2015

Coming Soon
The Second Edition will be published Fall 2018. ISBN: 978-1-5165-1620-9

Description
Today’s world requires professionals to write successfully across a variety of media, encompassing everything from public relations to Twitter accounts. What’s the Story? provides students with a comprehensive overview of different genre writing skills and prepares them to write successfully in the working world.

The book offers a general introduction to effective communication and good writing and helps students understand that what is considered good writing differs based on the context, audience, and purpose. Specific writing styles and skills are explored in separate chapters dealing with print media, public relations, broadcast media, online journalism, and social media.

What's the Story? also addresses writing specifically for the job market and points students toward essential style resources. It can be used in writing, journalism, and communication courses.

Biographies
Beth Jannery holds a master’s degree in broadcast journalism from Boston University. She began her career as a journalist, covering the Pentagon and working in the investigative reporting unit for CNN. Currently, Professor Jannery is the director of the journalism program at George Mason University. She is also the author of several non-fiction books.
Daniel Walsch earned his Ph.D. in communication at George Mason University, where he currently teaches in the university's communication department. During his time at George Mason he has also served in the Office of University Relations as the director of media relations, the executive director of university relations, and the press secretary. Dr. Walsch has been recognized as Outstanding Supervisor and the Adjunct Instructor of the Year. In addition to his work with the university he maintains a blog on the importance of communication.

Other Cognella titles by Daniel Walsch: