How Business Works
Making Profits, Taking Risks, and Creating Value in a Global Economy
(Eleventh Edition)
©2021, 532 pages
Paperback list price: $231.95
Cognella Direct Ebook: $102.95
You save $129 (56%)
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Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introductory textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.
The global business challenges facing today’s students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses quantitative and technical topics, such as risk versus return, foreign exchange, and the time value of money.
The eleventh edition features relevant and timely updates, including the US-Mexico-Canada Act (USMCA) that replaces the North American Free Trade Agreement (NAFTA).
Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook—it provides transformational learning and teaching experiences.
The global business challenges facing today’s students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses quantitative and technical topics, such as risk versus return, foreign exchange, and the time value of money.
The eleventh edition features relevant and timely updates, including the US-Mexico-Canada Act (USMCA) that replaces the North American Free Trade Agreement (NAFTA).
Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook—it provides transformational learning and teaching experiences.
Robert Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his over 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration.
Adam Kemp, MPA, CPA has worked over 20 years in the fields of accounting and taxation in the private and public sectors. His experience covers state, local, federal, and international taxation of corporations, flow-through entities, and nonprofits. Mr. Kemp has worked with some of the largest organizations in the United States, including Sallie Mae, MCI, and the PCAOB. He has drafted guidance and provided instruction on various topics, such as nexus standards, alternative tax systems, and deductible versus capital expenditures. Mr. Kemp is a Certified Public Accountant and holds a bachelor’s of science in accounting from the University of Virginia and master of professional accounting in taxation from the University of Texas at Austin.
Kelley Kemp, JD, Esq. is a practicing attorney in central Virginia, assisting clients in criminal and civil matters. She also serves as an adjunct instructor at various colleges, teaching courses on a variety of legal topics. Prior to becoming an attorney, Ms. Kemp worked in the field of securities regulation at FINRA (formerly NASD). Ms. Kemp received her bachelor’s degree from the University of Virginia and attended law school at the Washington College of Law at American University.
Formats and Bulk Order Pricing for Confirmed Adoptions
Publisher Direct Versions — Available through the Cognella Student Store for confirmed adoptions |
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$102.95
Best Value! |
Publisher Direct Ebook | Publisher Direct ebooks are available in your Cognella account immediately after purchase and provide access for 180 days. Our ebooks run on VitalSource and RedShelf with perpetual/annual options available. |
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$196.95
Shipping Included! |
Publisher Direct Paperback | These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct Paperbacks also come with free, immediate access to the first 30% of the ebook and shipping included. |
Higher Education Bookstore Pricing — These suggested retail prices include a total projected mark-up of 25% |
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Inclusive Access Available!
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Ebook 978-1-7935-2656-4 |
We partner with VitalSource, Kortext, and RedShelf to provide day-one access to students through campus bookstores. Bookstores and these vendors share in the total projected mark-up. Learn more about Inclusive Access at cognella.com/inclusive-access. Contact us for details. |
| $231.95 | Paperback 978-1-7935-1658-9 |
Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above. |
| $231.95 | Paperback + Cognella Active Learning Code 978-1-7935-1793-7 |
Cognella Active Learning provides students with dynamic online content within a custom digital learning environment. Access codes are available with print books or ebooks. Contact us for course adoptions; not available for individual purchase. |
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Other formats (perforated, hardcover, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase. | |
