Active Learning

How Business Works

Making Profits, Taking Risks, and Creating Value in a Global Economy (Ninth Edition)
By Robert Kemp, Adam Kemp, and Kelley Kemp
©2019, 526 pages
Special Adoption Pricing Available

Starting at $149.95 (print)

Learn about all available formats

Bookstore Managers: contact to place an order

Customize How Business Works

* Required Fields

Your Customization
How Business Works

In stock


    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
    Learn More

    Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introduction to business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.

    The global business challenges facing today’s students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money.

    Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook—it provides transformational learning and teaching experiences.

    Robert S. Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration.
    Adam Kemp, CPA has worked over 15 years in the fields of accounting and taxation in the private and public sectors. His experience covers state, local, federal, and international taxation of corporations, flow-through entities, and non-profits. Mr. Kemp has worked with some of the largest organizations in the United States, including Sallie Mae, MCI, and the PCAOB. He has drafted guidance and provided instruction on various topics, such as nexus standards, alternative tax systems, and deductible versus capital expenditures. Mr. Kemp is a Certified Public Accountant and holds a bachelor’s of science in accounting from the University of Virginia and master of professional accounting in taxation from the University of Texas at Austin.
    Kelley Kemp, JD, Esq. is a practicing attorney in central Virginia, assisting clients in criminal and civil matters. She also serves as an adjunct instructor at various colleges, teaching courses on a variety of legal topics. Prior to becoming an attorney, Ms. Kemp worked in the field of securities regulation at FINRA (formerly NASD). Ms. Kemp received her bachelor’s degree from the University of Virginia and attended law school at the Washington College of Law at American University.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, support various learning styles, and make coursework fun. Please note: students must purchase the Cognella Active Learning component to access the course activities online.

    Cognella Active Learning activities for this title include:

    • 19 practice quizzes with more than 600 questions
    • A video lecture overview of each of the 19 modules that provides and introduction and puts the material in context
    • 19 decks of digital flashcards designed to cover main terms and concepts in the text
    • A clear list of learning objectives for each module that can be used to map out student learning objectives
    • 7 assignments that require students to complete in-depth analysis of the material
    • 19 discussion prompts that can be used for in-class discussion or assigned as homework activities
    • See a preview of the content

      To see a full demo, please email us and one of our adoption specialists will follow up with you.

    Publisher Direct Versions - Available through the Cognella Student Store

    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store ( for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $134.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks.
    $187.95 Paperback
    Standard paperback version.
    $140.96 Ebook
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    Best Value!
    Inclusive Access Ebook
    We partner with both RedShelf and VitalSource to provide day-one access to students through your campus bookstore.
    $187.95 Paperback + Cognella Active Learning Code
    Talk to a rep for ISBN details
    Cognella Active Learning provides students with dynamic online content within a custom digital learning environment.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available.
    $74.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook.
    Adopting professors will have access to a robust set of teaching and learning resources that enable faculty and students to examine each concept in greater depth. These resources include:

    • An on-line test bank with over 1,900 questions, organized by chapter. Each question has a stated level of difficulty, a related lesson objective, and complete source information
    • PowerPoint lecture slides
    • Section and chapter video introductions by the author
    • Related web videos that reinforce chapter content
    • An instructor’s manual
    • A complete online learning management system with ancillaries fully loaded, including a gradebook and quizzes (see more information regarding Cognella Active Learning)
    • An opportunity to engage in a collaborative teaching community with the author and other adopters through dialog and guest-lecturer appearances