Active Learning

From Data to Decision

A Handbook for the Modern Business Analyst (First Edition)
Marco Vriens, Song Chen, and Chad Vidden
©2019, 326 pages

Paperback list price: $123.95

Cognella Direct: $98.95

You save $25 (20%)

Learn about all formats available for adoption

Bookstore Managers: contact orders@cognella.com to place an order

Customize From Data to Decision

* Required Fields

Your Customization
cover-134619326282046-1A-URT
From Data to Decision

In stock

$89.95

Summary
    Cognella Active Learning is available with this title

    Cognella Active Learning
    is available with this title.
    Learn More

    From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.

    The text begins with a chapter that outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, decision trees, multi-dimensional scaling, factor analysis, text analytics, time-series analysis, and neural nets. Throughout, readers are challenged to connect the dots between analysis and its effective application within business settings.

    A robust guide to modern analysis, From Data to Decision is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.
    The Second Edition will be published Fall 2020. ISBN: 978-1-5165-9811-3

    Marco Vriens is an assistant professor at the University of Wisconsin-La Crosse and the founder of Kwantum, an analytics firm. He earned a masters in psychology from Leiden University and a Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, and consumer psychology and decision-making. He is the author of The Insights Advantage (2012), and editor of the Handbook of Marketing Research (2006).
    Chad Vidden is an associate professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Iowa State University. He specializes in machine learning, data science, numerical analysis, and computational mathematics.
    Song Chen is an associate professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Auburn University. He specializes in data science and scientific computing.
    Cognella Active Learning is available for this title! Adopting instructors can provide students with dynamic online learning activities that reinforce key concepts from the text, provide engaging educational experiences, and support various learning styles.

    Please note: Cognella Active Learning can be bundled for purchase with the text or posted separately. Contact us to learn about bundle discounts.

    The Cognella Active Learning content for From Data to Decision: A Handbook for the Modern Business Analyst includes:

    • 14 decks of digital flashcards
    See a preview of the content

    To see a full demo, please email us and one of our adoption specialists will follow up with you.
    Formats and Bulk Order Pricing for Confirmed Adoptions

    Publisher Direct Versions - Available through the Cognella Student Store for confirmed adoptions

    $98.95
    Best Value!
    Publisher Direct Paperback These special, discounted paperback editions are sold exclusively through the Cognella Student Store (store.cognella.com) for confirmed adoptions. They are not available through other retailers. The books are printed on demand, do not have an ISBN, and are not intended for resale, which results in savings we pass along to students. Most Publisher Direct paperbacks also come with free, immediate access to the first 30% of the ebook.
    $89.95 Publisher Direct Ebook Publisher Direct ebooks are available for download from your Cognella account immediately after purchase and provide access for 180 days. They must be accessed via Adobe Digital Editions, a free software program.

    Bookstore Pricing (MSRP)

    $112.95
    Best Value!
    Binder Ready/Loose Leaf
    Talk to a rep for ISBN details
    Binder Ready versions have pages that are loose leaf, three-hole punched, and fit into any standard three-ring binder (not included). They are fully typeset, include front and back covers, and are available at a discount compared to standard paperbacks. Contact us for course adoptions; not available for individual purchase.
    $123.95 Paperback
    978-1-5165-2063-3
    Standard paperback version. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers — and from our website directly — see Purchase button above.
    $61.98
    Best Value!
    Inclusive Access Ebook
    978-1-5165-7399-8
    We partner with both RedShelf and VitalSource to provide day-one access to students through campus bookstores.
    See more options
    $92.96 Ebook
    978-1-5165-7399-8
    Ebooks are available for individual purchase (180-day access) through either RedShelf or VitalSource.
    $198.95 Hardcover
    978-1-5165-7311-0
    Great for libraries and rental programs. Contact us for course adoptions; also available for individual purchase through national wholesalers and retailers.
    Other Formats
    Talk to a rep for details
    Other formats (spiral bind, perforated, etc.) may be available. Contact us for course adoptions; specialty formats are not available for individual purchase.
    $54.95 Standalone Cognella Active Learning
    Talk to a rep for ISBN details
    Cognella Active Learning provides dynamic online content within a custom digital learning environment. Does not include the ebook. Contact us for course adoptions; not available for individual purchase.
    “The subtitle of ‘From Data to Decision: The Handbook for the Modern Business Analyst’ is accurate and says it all. This comprehensive text is a highly valuable, how-to book that covers analytics topics from basic analysis to linear and logistic regression, decision trees, multidimensional scaling, principal component and factor analysis, cluster analysis, times series analysis, a higher-level treatment of advanced neural networks and machine-learning (ML), and finally a how-to chapter on text analysis. […] I can’t recommend this book enough — it balances highly technical, detailed information with practical business explanations and should be used in classrooms, as a reference for centres of excellence and by practitioners and business leaders. This handbook is a must-have.”
    Excerpted from the book review by Seth Earley, CEO and Founder of Earley Information Science, in the peer-reviewed journal Applied Marketing Analytics; to read the full review, visit https://www.henrystewartpublications.com/ama.